Have you incorporated blogger outreach into your PR 2.0 toolbox? I’ve written extensively about blogger relations as a key tactic for brands looking to excel in a social world. An extension of this type of outreach, brands are creating experiences that bridge the digital/physical divide. For example, the Cleveland Indians are now accepting applications for their social suite. […]
Tag Archives | pr20chat
Carefully Crafted on March 27
Carefully Crafted on April 05
pr20chat Partners With Student Education Research Study
Today’s PR 2.0 Twitter chat promises to feature an enlightening discussion, especially for those of us who are looking to hire today’s students for tomorrow’s PR jobs. Our chat community will be “interviewed” as part of a research article about how PR professors should be preparing students for the changes we’re experiencing as a result […]
Carefully Crafted on February 02
Online Influencers: Who are they and what do you do with them?
Do you know where your most valuable customers spend their time online? Do you regularly interact with bloggers and journalists who shape your industry’s agenda? Who are the people with the online “street cred” to influence people’s actions? These questions (and more!) are at the heart of the PR industry’s recent focus on influencer relations. […]
Carefully Crafted on January 21
PR 2.0 Chat TV: Planning, Research & Setting Benchmarks
We’re back again this week with the second episode of PR 2.0 Chat TV. This week, Justin and I chat about the importance of taking a step back to do some social media planning — a important issue, when you consider that less than 15% of companies think their social media efforts are effective. Thanks […]
Carefully Crafted on January 17
Introducing PR 2.0 Chat TV. This Week's Topic: Crisis Communication
I’m excited to introduce a new project I’ve been working on with Justin Goldsborough: PR 2.0 Chat TV. Each week, we’ll focus on a different topic related to public relations and social media trends, best practices … and what’s next. In this first episode, we talk about crisis communication lessons businesses can learn from the […]
Carefully Crafted on December 23
New PR Resource Launches, Extending the #pr20chat Community
This week, we launched pr20chat.com, a hub for PR professionals and students to discuss PR and social media trends, best practices and what’s next. The site’s name stems from the weekly PR 2.0 Twitter chat (#pr20chat on Twitter), co-moderated by myself and Justin Goldsborough. pr20chat.com, which is free to join, currently includes forums and groups […]
Carefully Crafted on November 23
TONIGHT: An "Epic" PR 2.0 Chat
At 8:30 pm ET, #pr20chat will be joined by some incredible guests from Epic Change, the global volunteer-run organization responsible for Tweetsgiving.
Carefully Crafted on July 19
#Chatmixer Save-the-Date: July 29
Did you participate in the inaugural #chatmixer this spring? We brought together participants from 20+ PR/social media/blogging-related Twitter chats for one big, huge Twitter party. In one hour, we saw 8,000 tweets sent, and more importantly, people made new connections, new chats were discovered and created, and we received many requests for a follow-up event. […]
Carefully Crafted on May 10
HOW TO Measure PR and Social Media on #pr20chat
#pr20chat May 11 Chat Preview with Heather Whaling from dan farkas on Vimeo. #pr20chat Takes an In-Depth Look at Measurement How can you tell if your PR efforts are succeeding or falling on deaf ears? What should you be measuring? And how? And why? Measurement is one of the biggest challenges facing the PR industry. […]
Carefully Crafted on April 07
27 PR Pros You May Not Know … But Should
During last night’s PR 2.0 chat (aka #pr20chat), we wanted to shine the spotlight on some of the PR industry’s unheralded stars. We asked participants to recommend at least one person who we should get to know. Well, the answers came flying in — and PR 2.0 chat participants suggest you take a few minutes to […]