Carefully Crafted on August 01

Carefully Crafted on July 31

VBP kick off

Case Study: Columbus Commons Celebrates the Start of Summer with a Virtual Block Party

Columbus Commons is a park located in the heart of Downtown Columbus that features live performances, free fitness classes, family-friendly activities, special events, a weekly “Food Truck Food Court” and more throughout the summer. Since opening in 2011, Geben has worked with Columbus Commons to use social media to position the park as a premier […]

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Carefully Crafted on July 29

Carefully Crafted on July 25

The Geben Weekly Cocktail

Content Creation Power Tips + 20 Links You Might Have Missed (The Weekly Cocktail)

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Brand Transparency Builds Enduring Relationships With Customers (client) 12 Quotes to Motivate Your Creativity 4 Power Tips for Creating Hot Content 9 Informative Infographics To Guide Your Visual Content Marketing These […]

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Carefully Crafted on July 23

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Combining Content, Community & Journalism: Q&A with Adweek’s David Griner

As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. ••• You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you […]

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Carefully Crafted on July 22

Frank

Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content

Always appreciate when our guest contributors can work PR and martinis into the same post (This blog is called prTini, after all!). Today, blogger and content specialist Alicia Lawrence has five tips for PR pros to shake or stir SEO into the mix to deliver better results for clients: ••• Post by: @Alicia_Lw There is actually a lot […]

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