Carefully Crafted on October 17

Carefully Crafted on October 14

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Carefully Crafted on October 03

The Geben Weekly Cocktail

Ways to Create Content Your Customers Love + Other Links You Might Have Missed (The Weekly Cocktail)

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Skype Uses Storytelling to Be the Most Human of Tech Companies 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy The 10 Tech Terms You’re Mixing Up Victoria’s Other Secret: […]

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Carefully Crafted on September 30

Hello Fearless

Thinking Inside the Box: A Content Marketing Case Study

Based in Kansas City, Hello Fearless is an online school for female entrepreneurs. In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Geben worked with Hello Fearless to develop a content-driven “surprise and delight” campaign to connect […]

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Carefully Crafted on September 26

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