Carefully Crafted on January 03
Progress happens when someone decides “the way it’s always been done” … is done. We’re living in an era where norms are being upended. (Perhaps most notably: The #MeToo movement has shifted workplace policies so sexual harassment and abuse can’t be swept under the carpet.) Who is rewriting the rules? How does an individual decide […]
Carefully Crafted on February 27
Activism sells. Feminism is trendy. “Many will see this as a product of our current political situation, but the desire to see higher value elements in the products and services we buy runs deeper than a response to Trump alone. The president is unwittingly accelerating a trend that was already underway: as digital breaks down […]
Carefully Crafted on February 02
Seven years ago, I wrote a blog post asking if Super Bowl ads would go social. Back then, we all wanted to know if brands would integrate a Facebook or Twitter call to action … feature user-generated content … get really fancy and promote an online contest in their TV ad. (They mostly didn’t.) This year, I once again find myself asking if Super Bowl ads […]
Carefully Crafted on January 21
The Women’s March on Washington is happening today. With 255,000 likes and counting, the official Facebook event has gone viral. Plus, a quick search on Facebook reveals hundreds of “sister events.” Whether they’re making the trek to the nation’s capital or protesting closer to home, attendees are leveraging Facebook to organize transportation, lodging and logistics. […]
Carefully Crafted on January 11
Since rolling out our Geben Loves Families policy (10 weeks for new moms and dads), I’m often asked by other business owners for advice as they work to update their policy. One of the biggest barriers is simply not knowing where to start. Similar to any other writing project, a blank slate can be overwhelming! But, that’s a barrier we can eliminate. […]
Carefully Crafted on January 10
Having spent my fair share of time at parks and on playdates with my little toddler, there’s a common theme that I often hear from other parents as they talk to their kids—and one that I’ve even used from time to time myself. It’s most often heard when a tiny human has done something that, […]
