Carefully Crafted on May 27

Carefully Crafted on May 25

The Art of Conversation

The Art of Conversation

Recently, a member of the Geben team had an interaction on behalf of a client—a Fortune 100 retail brand—that got me thinking about the art of conversation. Here’s the scenario: A customer was doing some casual shopping in the client’s store when the Gilmore Girls theme song came on. The customer tweeted at the brand […]

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Carefully Crafted on May 04

Carefully Crafted on April 19

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The Secret to Social Engagement

The “secret sauce” of social engagement is response time. For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. In the physical world, Person A talks, Person B listens and (basically) immediately responds. Imagine how forced, awkward and cringeworthy a conversation would be if hours […]

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Carefully Crafted on April 12

Carefully Crafted on April 08

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Simply Start Again

Sometimes you need to hit the reset button. During a recent guided meditation, the instructor noted that we aren’t perfect. Minds wander in meditation. Instead of judging this lack of concentration, acknowledge it and move on. As he put it, “Simply start again.” I needed to hear those three basic words this week. If I’m being totally honest, some recent changes at home and the office are more […]

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