Carefully Crafted on July 19

20150419 Headshot - Mike Figliuolo

Author Q&A: Leading Inside the Box

A “cookie cutter” approach rarely works in PR. Same goes for leadership. Each employee in your organization is likely motivated by different things. They prefer to receive feedback in different ways. Yet, too many managers and execs think a one-size-fits all approach to leadership is okay. My friend Mike Figliuolo recently published a new book — […]

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Carefully Crafted on July 02

THROW SOME

10 Desktop Wallpapers for PR Pros

They say a change in scenery can help boost productivity and recharge creativity. Well, how about simply changing the background of your computer screen? We’ve compiled (and created!) 10 options to energize and inspire, all designed with the PR pro in mind: This background. This playlist. Make some magic happen. (Credit: Geben) Don’t forget to […]

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Carefully Crafted on June 19

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Ask Yourself These 10 Questions to Determine If Your Social Policy Needs Updating

A Central Ohio police officer was recently fired because of racially-charged posts on her personal Facebook page. From what I understand, the police department didn’t have a social media policy. Like many companies and organizations, they had a Code of Conduct, but it didn’t provide specific social media guidelines. As I explained to our local media covering this story, while we’d like to believe that […]

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Carefully Crafted on June 16

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5 Examples of Insta-Creativity

Time online needs to be time well spent. Once you nail the basics of a social network, how can you add some sizzle to ensure your content compels people to take action, expands your network, and stands apart amidst a sea of mediocrity? On Instagram, think beyond the obvious photo/video uploads. Check out these five ideas for inspiration to take your Insta-game to the next […]

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Carefully Crafted on June 05

Carefully Crafted on June 04

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Shifting the “Turnover” Conversation

One of the core criteria in Best Places to Work surveys is turnover. Presumably, this implies that a company with high turnover mustn’t be among the best employment options. A few years ago, my company experienced a period of high(ish) turnover. We had a number of people come and go in a relatively short period of time. I couldn’t figure out what I was doing […]

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