Carefully Crafted on March 31

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6 Tips to Maximize Meetings

At Geben, we have a standing team meeting once a week where the whole agency comes together to analyze and solve problems. Sometimes, they’re client/project-specific, but more often than not, they’re things like time management, planning and how to address agency-wide growing pains. The whole meeting usually only takes 15-20 minutes, and those minutes are […]

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Carefully Crafted on March 29

Carefully Crafted on March 24

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The Social Pro’s Guide to Working with Legal Teams

Communications teams and legal teams sometimes find themselves in adversarial relationships. One one hand, the PR and marketing teams want to say more, be transparent, show authenticity. On the flip side, the legal team thinks through all possible outcomes and worst-case scenarios. This often leads to a “less is more” communication policy, particularly in crisis situations. When it comes to […]

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Carefully Crafted on March 21

Carefully Crafted on March 07

Carefully Crafted on March 03

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You Aren’t Lucky.

Business instincts. Mother’s intuition. When we talk about instincts or gut feelings, we tend to downplay their importance or value. When I think back on decisions I make for Geben, a lot of it is chalked up to instincts. I didn’t write a business plan. I don’t hem and haw over all the various options. I consider the situation and […]

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