Carefully Crafted on August 05

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10 Ideas to Add Some Social Sizzle

You’re on Facebook and Twitter. Maybe even Instagram and Pinterest. You’ve nailed the basics. But, instead of being content with what you know works, you’re ready to take it to the next level. Want to add some sizzle? Mix-and-match some of these ideas to help your social stay fresh and relevant. Infuse creativity: Don’t limit […]

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Carefully Crafted on August 01

Carefully Crafted on July 31

VBP kick off

Case Study: Columbus Commons Celebrates the Start of Summer with a Virtual Block Party

Columbus Commons is a park located in the heart of Downtown Columbus that features live performances, free fitness classes, family-friendly activities, special events, a weekly “Food Truck Food Court” and more throughout the summer. Since opening in 2011, Geben has worked with Columbus Commons to use social media to position the park as a premier […]

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Carefully Crafted on July 29

Carefully Crafted on July 25

The Geben Weekly Cocktail

Content Creation Power Tips + 20 Links You Might Have Missed (The Weekly Cocktail)

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Brand Transparency Builds Enduring Relationships With Customers (client) 12 Quotes to Motivate Your Creativity 4 Power Tips for Creating Hot Content 9 Informative Infographics To Guide Your Visual Content Marketing These […]

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Carefully Crafted on July 23

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Combining Content, Community & Journalism: Q&A with Adweek’s David Griner

As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. ••• You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you […]

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