The Business of You

April 6, 2012

Today’s guest post is from Lisa Grimm (@lulugrimm on Twitter). As social media strategist for Mall of America, Lisa has to have one of the coolest jobs. And, just watch the creative digital ideas Mall of America is implementing (like this Snap+Win on Black Friday), and it’s easy to see that Lisa knows her stuff. [...]

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Embrace Risk. Stop Being So Humble.

April 2, 2012

Recently, I joined tens of thousands of people in the technology/startup space in Austin, TX for South by Southwest. Because I was primarily there working for a San-Francisco-based client, I spent a considerable amount of time with Silicon Valley-ers. While making small chat at various networking events and parties, the conversation always turned to location. [...]

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Pinterest: A Blogger Outreach Secret Weapon [VIDEO]

March 27, 2012

Have you incorporated blogger outreach into your PR 2.0 toolbox? I’ve written extensively about blogger relations as a key tactic for brands looking to excel in a social world. An extension of this type of outreach, brands are creating experiences that bridge the digital/physical divide. For example, the Cleveland Indians are now accepting applications for their social suite. [...]

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Listen Earlier. Listen Better.

March 23, 2012

Today’s Follow Friday recommendation and guest post highlights my friend Matt Russo. In addition to working with my husband at 30 Lines, Matt is co-founder of ChatterJet, a soon-to-be-launching service that helps a business’s ”social media accounts take flight by offering a unique blend of current topics, conversation starters, and content ideas based on your industry [...]

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Bring on the Craziness & 7 Other Pieces of Advice

March 19, 2012

Before I officially launched my own company, I was on the fence. Did I really want to leave my safe, steady job to build a traditional and digital PR firm from scratch? (Keep in mind it was the height of the recession and quitting a secure job just didn’t sound smart.) But, then I received [...]

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SXSWi is like being on Super Pills – Can You Feel It?

March 9, 2012

Hello from Austin, TX! This week is South by Southwest. As a rookie, I’m not quite sure what to expect, but I am looking forward to the opportunity to get to catch up in person with some of my “online friends.” This week’s Follow Friday, Damion White, is one of those people. When I met [...]

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Ladies, Get Out of Your Own Way

March 8, 2012

Today is International Women’s Day. More than a few people – men and women – will decry the necessity of such a day. They’ll try to convince you that singling out a day to recognize the contributions of women does more harm than good. As Amy Jo Martin noted in her post “Dear Fellow Women: [...]

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11 Ideas to Kickstart a Brand’s Facebook Timeline

March 2, 2012

Today’s Follow Friday guest post is from Mike Schaffer, blogger and director of social media for iostudio. In addition to being a sharp guy, Mike is also a sports fan, pop culture fanatic, and according to his Twitter bio “always striving for awesome.” Who wouldn’t want to be friends with someone like that?! If you’re [...]

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5 Tips for Making the Most of Your Internship Experience

February 24, 2012

When I was in college, I was fortunate to have an amazing internship experience under the guidance of the brilliant Dr. Joe Brennan, who was leading the University of Toledo’s PR department at the time. As he’ll tell you, two weeks into the job I found myself in the midst of a major crisis situation. [...]

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4 Ways to Innovate PR Best Practices

February 22, 2012

I’ve spent a lot of time thinking about this concept of “innovating best practices” lately. As my friend Keith Speers explains, best practices are simply effective strategies proven to work. In business, there are things we do simply because they know they work. But, if technology has taught us anything, it’s this: Relying on “the [...]

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