Blogger Outreach Changes Perceptions, Buying Habits

January 5, 2012

Hi, my name is Heather and I’m a chain-restaurant snob. (I promise, this relates to PR, so stick with me …) I live in downtown Columbus’s German Village, the largest neighborhood on the National Historic Registry. Scattered throughout the houses and brick streets are delicious, locally owned restaurants and shops. Combine that with the fact [...]

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You Ask, Outback’s Social Media Team Answers [Giveaway!]

December 29, 2011

The midwest is freezing in January, so two weeks of college football bowl games is always a welcome reason to stay inside, create a divot in the couch’s prime viewing location, and chow down on game-time munchies. This week is a little different though. I’m writing this from a hotel in to Tampa, FL, home [...]

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3-2-1: A 2012 Goal-Setting Process

December 27, 2011

As we wind down 2011, it’s only natural to reflect on the past year and set some goals for the new year. At work, perhaps you’ve done end-of-the-year reviews. Personally, I hate reviews. I’ll tell you in “real time” if you’re doing something well or not! No need to wait for an arbitrary date in [...]

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From me, to you: Happy Holidays! [Video]

December 19, 2011

2011 has been a magical year. In the past year, thanks to this blog, I’ve had amazingly positive experiences, including witnessing the hope and resiliency of the Haiti people and being reminded of the importance of true friendship, thanks to Valerie Simon and #TeamMeg. In my own corner of the world, Geben Communication became a [...]

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Case Study: Combining Traditional & Digital PR to Increase Results

December 17, 2011

What’s the PR story behind Zaarly, one of BusinessInsider’s hottest startups of 2011? My firm, Geben Communication, has been working with Zaarly since the summer, and in that time, we’ve mixed traditional media outreach, speaking engagements and award submissions with blogger outreach, social product launches, and a strong collaboration with Zaarly’s internal social, digital and [...]

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Debuting the prTini (the drink, not the blog!)

December 13, 2011

Celebrating Geben Communication’s two-year anniversary and the holiday season seemed like an appropriate occasion to finally create a prTini. Last week, I asked readers of this blog to submit your suggestions for consideration. Let’s just say you have wide-ranging tastes! The eventual winner caught my attention for two reasons: Her concoction sounded delicious and she [...]

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Outback Steakhouse Uses “Surprise & Delight” to Bridge the Digital Divide

December 8, 2011

Remember when Morton’s delivered a steak to Peter Shankman at the airport? Peter called that the “greatest customer service story ever told.” It was a perfect example of the value of listening and responding to social media. Will Morton’s deliver steak to every person who requests one via Twitter? Of course not. Peter Shankman has [...]

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A Call for Mixologists: Concocting the First-Ever “prTini.”

December 5, 2011

It’s been a big year around here. One of my goals heading into 2011 was to grow Geben Communication and continue to expand the team. Grow we did — so much so that we had to move out of my home office (otherwise known as my dining room!) and into an actual office, complete with  [...]

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An Opportunity in the Midst of Crisis

November 29, 2011

Does it feel like a lot of recent high-profile crisis situations have resulted in the firing of staff? Just ask Joe Paterno. From the outside looking in, the line of thinking seems to go something like this: Let’s respond to the public outcry (and hopefully minimize the PR damage) by swiftly removing the de facto [...]

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3 Questions to Ask Before Joining a Niche Social Network

November 28, 2011

When we work with brands, we typically advise them to focus on mastering a few networks instead of stretching their efforts too thin. This is especially true for organizations that are just getting started with social media, as well as those who need help rebooting their online presence after their initial attempt generated lackluster results. [...]

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