Mobile’s Place in PR 2.0

January 27, 2010

I remember the first time I was involved in a project that potentially included a mobile component. Conceptually, it was a fantastic idea. Actual implementation? The team wasn’t quite sure where to start. The web team was looking to PR for information, while the PR crew was looking to interactive for direction. While that particular [...]

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5 Metrics for Nonprofit Communication

January 26, 2010

A collaborative effort, this post was co-written by Chuck Hemann and myself.

Two key components of a nonprofit organization’s communication strategy — traditional media relations and social media marketing — fall into the “hard to measure” category. By now, hopefully you believe in the importance of securing placements in key media outlets and developing a strong, [...]

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Double Shot: How To Be More Effective

January 22, 2010

It’s been a while since I’ve done a “Double Shot” post, but this week, I read two very helpful “how to” posts that I wanted to share, especially relevant for nonprofits and others operating on a budget (and who these days isn’t?!?), and those interested in learning more about effectively measuring PR and social media:

“HOW [...]

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Coming Together to Support Haiti

January 20, 2010

As if I wasn’t already excited enough to be back in Columbus, this week, I’ve seen how giving and committed to doing the right thing the people of this community are. The Mayor of Columbus and more than a dozen media outlets (including competing TV and radio stations) are partnering with the local American Red [...]

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Interview: Lauren Moran, Yankees’ Media Relations

January 15, 2010

During Monday’s #journchat, moderator Sarah Evans challenged everyone to reach out to the person who currently holds their “dream job.” Welcoming any excuse to talk to someone in the New York Yankees’ PR department, I gladly accepted the challenge. Thanks to an assist from Tim Massie, I spent a few minutes on the phone with [...]

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Nonprofit Social Media – Integration is Key

January 14, 2010

If you’re a regular reader of my blog, you know that I’m a big believer in the power of nonprofits. I love helping organizations incorporate traditional and “new” tools to strengthen communication. I had the opportunity to work with the Coalition for the Homeless of Central Florida when they decided to begin participating in social [...]

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Team Conan Backs NBC PR Into a Corner

January 12, 2010

Are you on Team Conan or Team Leno?
Even before Conan O’Brien released his must-read statement, the online crowd seemed to be in Conan’s corner in the NBC’s late-night television feud. Team Conan was pulling ahead.
And then he released a brilliant, clever, witty, effective statement, which said in part:
Six years ago, I signed a contract with [...]

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Social Media is More than a Meme

January 11, 2010

Last week, Facebook’s equivalent of a chain letter asked women to change their status to the color of their bra. This was supposed to raise awareness about breast cancer. Since then, a host of blog posts have gone up — praising or lambasting this fun little experiment. (Here’s another one from Change.org.)
On one hand, it’s [...]

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Chatting about PR 2.0

January 9, 2010

This week, Beth Harte announced that she’s starting a new Twitter chat, this one focused on integrated marketing (another one of my favorite topics, BTW). That means her #pr20chat, the conversation about new PR, needed a new host and day/time. Well, Justin Goldsborough and I are pleased to announce that we’re the new co-moderators for [...]

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PR Measurement Lessons from Election Day

January 7, 2010

If you ask me, every day should be election day. I’ve been saying that since 2001, when I worked on my first political campaign. (Truth be told, Election Day is my favorite holiday!) My PR career started at an agency, but not your typical firm. I worked at a company that specialized in public affairs, [...]

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