7 Tweetable TedX Moments from @PeterShankman & @AlizaLicht

April 11, 2013

Are you a fan of TED Talks? I am. I’m also constantly amazed by the people I’ve had the opportunity to meet thanks to Twitter. So, yesterday, when two of my favorite “Twitter friends” spoke at TEDx Times Square, I couldn’t wait to hear their words of widsom. Openness was the theme of this TEDx, [...]

Read the full article →

Get Inspired: 4 Examples of Smart Facebook Content

April 9, 2013

Do you ever look at your social media metrics reports and see spikes at certain times and major dips at other times? This is what I call peak-and-valley social media. And, it’s not optimal. For example, your company might see a big spike in engagement around an event, a new product launch, a sale, or [...]

Read the full article →

Geben Communication’s Must Read Articles – Week of April 1st

April 5, 2013

Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: March Madness Breaks Streaming Records Use 5 or More Social Networks? You’re a Better Employee 9 Habits of People Who Build Extraordinary Relationships Why You [...]

Read the full article →

You’re Invited to the Content Party

April 2, 2013

Today is a big day at Geben. I am very excited to introduce Amy Taylor (@nomeatballs) as the newest member of our team. As Geben grows, we’re continuing to play a larger role in our clients’ content marketing strategies. Content and PR (traditional and digital) are increasingly intertwined, so it only made sense that our [...]

Read the full article →

Geben Communication’s Must Read Articles – Week of March 25th

March 29, 2013

Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Media Relations on Twitter: A Risk Worth Taking Social Media Users Show Their Support for Same-Sex Marriage Why is the Advancement for Women so Important [...]

Read the full article →

What’s the Value of Creativity?

March 28, 2013

The age-old agency practice of billing by the quarter-hour is broken. For starters: The “on the clock” mentality often gets in the way of a true agency-client partnership. If you check DMs for a client on Twitter, is that really worth a quarter hour? On the flip side, if you’ve built up a long-standing relationship [...]

Read the full article →

Can PR Solve the Charity Gap? Perhaps.

March 26, 2013

A recent article in The Atlantic caught my attention for this one statistic: The wealthiest Americans donate 1.3 percent of their income, while the poorest donate 3.2 percent. According to the article, we’re facing a “charity gap”: One of the most surprising, and perhaps confounding, facts of charity in America is that the people who can [...]

Read the full article →

Geben Communication’s Must Read Articles – Week of March 18th

March 22, 2013

Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How Digital Behavior Differs Among Millennials, Gen Xers and Boomers There’s No Such Thing as a Tech Company Anymore Taco Bell’s Lesson in High-Low Branding [...]

Read the full article →

Q&A: Media Relations PR Tips for Startups

March 19, 2013

You’re about ready to launch a new company. Or, your startup is on the verge of a major update or (what you consider) newsworthy announcement. Or, you’re a PR pro charged with securing positive editorial coverage for a startup client. Not sure where to start? Well, this post is for you! Media relations is a [...]

Read the full article →

Geben Communication’s Must Read Articles – Week of March 11th

March 15, 2013

Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 7 Apps From SXSW You Don’t Want to Miss 5 Trends That Will Drive The Future Of Technology Can Technology Make You More Engaged At [...]

Read the full article →