Carefully Crafted on August 29

Carefully Crafted on August 22

Carefully Crafted on August 20

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House Rules

Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and […]

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Carefully Crafted on August 18

Carefully Crafted on August 15

Carefully Crafted on August 13

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PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke

Yesterday, I moderated a panel on PR and big data at FPRA’s Annual Conference. While I was listening to the panelists – Adam Singer, Deirdre Breakenridge and Shonali Burke – share their insights and advice, I realized something: I could listen to Shonali talk about measurement all day, every day. Shonali and I have actually participated on a few panels and […]

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