Carefully Crafted on May 04

Carefully Crafted on April 19

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The Secret to Social Engagement

The “secret sauce” of social engagement is response time. For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. In the physical world, Person A talks, Person B listens and (basically) immediately responds. Imagine how forced, awkward and cringeworthy a conversation would be if hours […]

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Carefully Crafted on April 12

Carefully Crafted on April 08

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Simply Start Again

Sometimes you need to hit the reset button. During a recent guided meditation, the instructor noted that we aren’t perfect. Minds wander in meditation. Instead of judging this lack of concentration, acknowledge it and move on. As he put it, “Simply start again.” I needed to hear those three basic words this week. If I’m being totally honest, some recent changes at home and the office are more […]

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Carefully Crafted on March 31

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6 Tips to Maximize Meetings

At Geben, we have a standing team meeting once a week where the whole agency comes together to analyze and solve problems. Sometimes, they’re client/project-specific, but more often than not, they’re things like time management, planning and how to address agency-wide growing pains. The whole meeting usually only takes 15-20 minutes, and those minutes are […]

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Carefully Crafted on March 29

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