Facebook Advertising: A Case Study

February 15, 2012

For businesses, time spent online needs to be time well spent. In today’s social world, companies are flocking to Facebook. While each page’s specific  goals are different, the success of their efforts are dependent on the strength and size of their community. That doesn’t mean a page requires 1000,000 or even 10,000 “likes” to be [...]

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In the Doghouse: The Tale of a Super Bowl Showdown Between Skechers and 122,000 Dog Lovers

February 10, 2012

Say hello to Amy Taylor, lead copywriter for Brains on Fire and this week’s Follow Friday pick. Amy and I first met at a conference a few years ago, when she was working for a local municipality. Even then, her creative side clearly was itching to escape. Not long after, Amy was scooped up by [...]

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5 Steps to Build a Better Blogger Outreach List

February 7, 2012

Way back in the day, when a PR person was charged with getting media coverage for their client, that typically meant securing editorial in one of three mediums: print, radio or TV. In the past decade, our media coverage goals have evolved, as enewsletters, online news sites, blogs, podcasts, and videos became part of consumers’ [...]

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Thank You for Commenting

February 3, 2012

Continuing this year’s “Follow Friday” series, I’d like to introduce you to Betsy Decillis. I met Betsy through Twitter and she’s turned into one of my absolute favorites. She’s one of those people who is super smart, but doesn’t realize it. And certainly doesn’t give herself enough credit for her smartness. Betsy’s blog is an [...]

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Twitter for PR Pros

February 2, 2012

Earlier this week, I was asked to speak at Ohio State about how PR pros can effectively use Twitter. My thoughts are in this presentation, but I’d love to hear from you: What’s your best “Twitter for PR” example or anecdote? Twitter for PR Pros Additional resource: The PR Pro’s Guide to Twitter, an article [...]

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The Super Bowl and Social Media: What to Watch For

January 31, 2012

Did you catch Honda’s Matthew Broderick-Ferris Bueller Super Bowl commercial? Some people believe Broderick sold out, while others see the commercial as a hilarious update on an iconic movie character. Either way, with more than 3 million views on YouTube in less than 24 hours, Honda has kickstarted the online conversation and sparked early buzz [...]

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5 Questions with Outback’s Social Media Team

January 27, 2012

For this week’s “Follow Friday,” I’d like to introduce you to Outback’s social media team. As you might know, Outback invited me to attend the Outback Bowl and spend New Year’s in Tampa. (Pictures here.) Because they were willing to share the behind-the-scenes activity, I gained a new appreciation not only for their social team, [...]

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B2B Case Study: Sparking Results Through Social Media

January 25, 2012

Ever been in a meeting where someone tries to convince you that social media won’t work for B2B? They’re wrong. And this case study from Madison Electric Products (a Geben Communication client) is proof. More than just a tagline, “Innovation that Works” is the driving force behind Madison Electric Products’ approach to business. In fact, [...]

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DJ Lessons: Remixing and Sampling in PR and Social Media

January 23, 2012

Random fact that you may not know: My husband was a DJ in college. Seriously. He owned a DJ business that paid his college tuition. Perhaps that’s why, even today, we both have a great appreciation for remixes, mashups and interesting sampling. My appreciation for this mix of skill and creativity isn’t limited to just [...]

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HOW TO: Create a Brand Blueprint in 4 Steps

January 20, 2012

This week’s Follow Friday post is a guest post from Nick Westergaard, a smart branding guy who calls Iowa home. I met Nick at a conference last year and we immediately hit it off. Here’s what I like about Nick: He’s super smart and savvy, but isn’t one of those people who feels the need [...]

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