Carefully Crafted on January 21

PR 2.0 Chat TV: Planning, Research & Setting Benchmarks

We’re back again this week with the second episode of PR 2.0 Chat TV. This week, Justin and I chat about the importance of taking a step back to do some social media planning — a important issue, when you consider that less than 15% of companies think their social media efforts are effective.

Thanks for watching! If you’ve got a topic you’d like us to weigh in on, feel free to leave it in the comments! And, if you missed the first episode, you can still catch it here.

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