Carefully Crafted on May 27
I’ve gotten really into mindfulness and meditation over the past few years, which has helped me learn to me more aware of how I’m spending my time and what I can do to extract the most value out of each day. Listening to podcasts has become part of my daily routine, as a way to […]
Carefully Crafted on October 11
Geben Communication account manager Deanna Ferrari recently planned and attended a panel discussion for PodCamp Pittsburgh, a yearly social media and technology conference. The panel was part of “Evening with PodCamp,” a series of preview sessions leading up to the event. This panel discussion focused on the intersection of social media and journalism. This is her recap. […]
Carefully Crafted on May 07
From blogging and pinning … to creating videos, tweets, status updates, ebooks, enewsletters and white papers — content marketing has become a catch-all term that encompasses all kinds of information marketers are creating, disseminating and tying to objectives. But, how do you know what kind of content to share? And, is it actually working? Jason […]
Carefully Crafted on January 09
If you read this blog or follow me on Twitter, you may know that my company does a fair amount of PR for startup and technology clients. While half of our business is with companies in Ohio, all of our tech/startup work is outside this market. (The PR person in me says the local technology […]
Carefully Crafted on August 24
What’s your goal when launching a new product? Making an assumption here, but it’s probably safe to assume that one of the main goals is to disseminate information so it reaches your target markets. For example, when you pitch the media to cover your new product, you’re doing so because you want to let their […]
Carefully Crafted on January 21
We’re back again this week with the second episode of PR 2.0 Chat TV. This week, Justin and I chat about the importance of taking a step back to do some social media planning — a important issue, when you consider that less than 15% of companies think their social media efforts are effective. Thanks […]
Carefully Crafted on July 08
Last week, I blogged about #WhyWeCelebrate, asking you to join with us to honor the troops during the Independence Day holiday. Showing the true power of social media, you came through. In an incredibly overwhelming way. I want to share a recap of the effort in hopes that nonprofits and cause-marketers can learn from our […]
