For this week’s episode of PR 2.0 Chat TV, we discussed the recent Kenneth Cole gaffe and Groupon’s Super Bowl advertisement — both of which involved politically sensitive issues. In PR, it’s our job to help our clients stay relevant, so that often means leveraging current events or trends and topics in the news. But, […]
Tag Archives | jgoldsborough
Carefully Crafted on February 10
Carefully Crafted on January 21
PR 2.0 Chat TV: Planning, Research & Setting Benchmarks
We’re back again this week with the second episode of PR 2.0 Chat TV. This week, Justin and I chat about the importance of taking a step back to do some social media planning — a important issue, when you consider that less than 15% of companies think their social media efforts are effective. Thanks […]