Carefully Crafted on June 24
Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. […]
Carefully Crafted on April 14
Today, I had the pleasure of posting on Mashable, as the author of the PR Pro’s Guide to Twitter. If you’re a PR person using Twitter, I hope you’ll check it out. The article offers real-world examples of PR people using Twitter to: Connect with reporters; Strengthen crisis communication; Find their next job; Improve professional […]
Carefully Crafted on March 21
Today, Twitter turns 5 years old. I know I’m thankful for this crazy 140-character invention. Personally and professionally, I get a lot of value from it. In fact, about 75% of my company’s new business is generated via social media. Some days I feel like Twitter helps me keep the lights on! Twitter, and social […]
Carefully Crafted on May 24
Have you seen @BPGlobalPR? It’s a feed of sarcastic, witty, sometimes inappropriate tweets from a fake BP PR person. If you take a few minutes and look at the stream of tweets, it’s obviously satire. But, a quick search shows that more than a few people don’t get the joke — and instead believe these […]
Carefully Crafted on May 19
Just over a year ago, the Phoenix Suns signed up for Twitter account. Now, it’s a valuable tool for the organization to have some fun with fans, giveaway tickets and memorabilia, provide team news, and share community relations updates among other things. They’ve amassed more than 20,000 followers and are widely regarded as one of […]
Carefully Crafted on March 01
A couple weeks ago, AdAge introduced us to Mike Werch, the person who tweeted as @HJ_Heinz. This one person became the ketchup company’s voice on Twitter — yet he had NO connection to Heinz. And, Mike ran the Heinz Twitter account for a solid two weeks (amassing 367 fans) before Twitter headquarters got involved. Mike […]
Carefully Crafted on January 09
This week, Beth Harte announced that she’s starting a new Twitter chat, this one focused on integrated marketing (another one of my favorite topics, BTW). That means her #pr20chat, the conversation about new PR, needed a new host and day/time. Well, Justin Goldsborough and I are pleased to announce that we’re the new co-moderators for […]
Carefully Crafted on November 24
“[Your challenge] is to break the service paradigm in your industry or market so that customers aren’t just satisfied, they’re so shocked that they tell strangers on the street how good you are.” — Jack Welch What kind of customer service are you providing? Proactive or reactive? Average or exceptional? Social media gives companies a […]
Carefully Crafted on November 13
This is the fifth installment of a new feature here on prTini — the Double Shot. Each Friday, I’ll share links to two resources, two useful blog posts or introduce you to two people. What better way to end the week (or kick-off the weekend) than with a Double Shot from prTini? Here we go […]
Carefully Crafted on September 01
How do you define “news?” What’s newsworthy … what’s not? For example, why does a Twitter outage become the lead story on CNN.com; yet Gmail goes down, and it’s barely a blip on mainstream media’s radar? I know Twitter is the exciting, intriguing new service, but is a “fail whale” more newsworthy that the outage […]
