Carefully Crafted on April 14

PR Pro's Guide to Twitter

Today, I had the pleasure of posting on Mashable, as the author of the PR Pro’s Guide to Twitter. If you’re a PR person using Twitter, I hope you’ll check it out. The article offers real-world examples of PR people using Twitter to:

  • Connect with reporters;
  • Strengthen crisis communication;
  • Find their next job;
  • Improve professional development;
  • Crowdsource research and problem-solving; and
  • Offer a behind-the-scenes glimpse of the brand they represent.

There are endless opportunities for tweeting PR pros. In addition to the ways I outlined in the article, how else do you think our industry can benefit from Twitter? What creative ways have you seen Twitter leveraged?

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