Today, I had the pleasure of posting on Mashable, as the author of the PR Pro’s Guide to Twitter. If you’re a PR person using Twitter, I hope you’ll check it out. The article offers real-world examples of PR people using Twitter to:
- Connect with reporters;
- Strengthen crisis communication;
- Find their next job;
- Improve professional development;
- Crowdsource research and problem-solving; and
- Offer a behind-the-scenes glimpse of the brand they represent.
There are endless opportunities for tweeting PR pros. In addition to the ways I outlined in the article, how else do you think our industry can benefit from Twitter? What creative ways have you seen Twitter leveraged?