Ever heard the analogy comparing Twitter to a big cocktail party? The idea is simple: People are mixing and mingling … chatting … getting to know each other … networking. Just like at a cocktail party, Twitter users try to be interesting, relevant, humorous, engaging. If you’re a business or nonprofit trying to navigate social […]
Tag Archives | Twitter
Carefully Crafted on August 17
Carefully Crafted on June 23
Silence is Not Golden
When citing reasons why companies should to embrace social media, consultants like to say that “people are talking about your brand, so you need to join the conversation.” While that’s true in many cases, it’s not that simple. There are lots of brands that aren’t the focus of online discussions — especially for those that […]
Carefully Crafted on June 18
Mike and Mike Talk Twitter
ESPN Radio’s dynamic duo, Mike and Mike (aka Greeny and Golic), were baffled by the whole concept of Twitter on today’s morning show. The conversation was sparked by the realization that Kevin Love tweeted that the Timberwolves fired their coach, breaking the news before the team officially announced it. From there, the two Mikes tried […]
Carefully Crafted on May 19
Ashton, Oprah and Shaq, oh my!
Twitter purists aren’t huge fans of all the recent attention the microblogging service has received. But, as marketers, aren’t we glad that the media coverage has piqued the attention of a whole new group of people? Just think — that many more people to learn from … to engage with. Or, at the very least, […]
Carefully Crafted on November 26
Tweeting Mumbai
So, how did I learn about the terrorist attack in India? Not on television … and certainly not from a newspaper. Not even from a blog. I first heard about it on Twitter — and, boy, did word spread like wildfire. You may not use Twitter — and that’s ok. But, please take a minute […]