Technology is breaking down so many barriers, not the least of which is the gap between students and the business world. For example, last week, I had the pleasure of speaking with group of Central Michigan University public relations students. We talked about everything from internships and networking for that first job … to new […]
Author Archive | Heather Whaling
Carefully Crafted on September 29
Carefully Crafted on September 25
Google Sidewiki: Game Changer?
An announcement yesterday from the King Of The Internet — unveiling the Google Sidewiki — has the potential to be a major game changer. From Google’s blog: What if everyone, from a local expert to a renowned doctor, had an easy way of sharing their insights with you about any page on the web? What […]
Carefully Crafted on September 23
Exploring Relationships Between Social Media and Publicity
Here’s today’s shocking statistic of the day: 70% of journalists use social networks to assist in reporting, according a a recent report in PRWeek (log in required), which I first read about on Journalistics. That’s 30 points higher than last year. For reasons that I still can’t quite wrap my head around, more than a […]
Carefully Crafted on September 22
Rocket (Branding) Crisis
We’re going to try something different with today’s post. Imagine that you’re the head of branding and communication for a large college. What would you do in this situation? There is a Rocket crisis. Not *that* kind of crisis — I’m talking about an identity crisis facing the University of Toledo, my beloved alma mater. […]
Carefully Crafted on September 16
PR Resources for Students
Did you know that Lauren Fernandez is one of my favorite bloggers? She won the PR Reader’s Choice “Up & Coming” blog, so, clearly, I’m not alone in counting myself among the LAF fans. Lauren keeps a laser-like focus on challenging her readers — starting thought-provoking discussions, making young professionals think through their views, and […]
Carefully Crafted on September 15
Game On
For a while now I’ve been contemplating some major, life-altering decisions — mainly revolving around my desire to live closer to my family in Ohio and wanting to do more to help nonprofits and small businesses improve their communication. Recently, I listened to a webinar about PR and social media, led by the brilliant Peter […]
Carefully Crafted on September 13
10 Ideas to Revive the Clip
Much has been written about how Web 2.0 is forcing the public relations industry to evolve. It’s true. For example, we’re now incorporating bloggers into our media outreach … developing social media releases … and conversing with consumers online. But, that doesn’t mean the more traditional aspects of our job are irrelevant. For example, generating […]
Carefully Crafted on September 11
Straight to the Point
This short and sweet deck of slides from the head of Pitchengine explains exactly why the old PR model — write a long press release and blast it out to thousands of your “closest” media contacts — is dying. Obviously, Pitchengine has “skin in the game” when it comes to newer distribution models, but don’t […]
Carefully Crafted on September 10
It's the Small Things
My sister-in-law is that person who sends a card for every holiday. Yes, a card. In the mail. With a stamp. And, I’m serious when I say *every* holiday — not just Christmas and Thanksgiving … but Halloween, St. Patrick’s Day and everything in between. She always takes a few minutes to write a personal […]
Carefully Crafted on September 04
New Mayor in Town
“I purposely went to a particular Starbucks today because I’m competing for mayorship and I can’t even check in. Ah, my Foursquare woes.” via Twitter / Jennifer Leggio Jennifer chose one Starbucks over another because she wants to be the Foursquare mayor — and then shared this with her sizable Twitter network. (If you’re not […]