Sep16

PR Resources for Students

by Heather Whaling

Did you know that Lauren Fernandez is one of my favorite bloggers? She won the PR Reader’s Choice “Up & Coming” blog, so, clearly, I’m not alone in counting myself among the LAF fans. Lauren keeps a laser-like focus on challenging her readers — starting thought-provoking discussions, making young professionals think through their views, and providing a welcoming environment where anyone can ask a question and receive valuable advice (like today, the discussion centered on taking online networking offlinel).

If I were still in college, I’d read Lauren’s blog all the time. It’s seriously an incredible resource for young professionals (and even those just young at heart!).

Central MichiganAlong those same lines, I had the opportunity to spend a few minutes this afternoon in the #prstudchat. (Just so we’re all on the same page: Stud is short for student … not a hot guy on the beach!) This monthly Twitter conversation brings together professionals, educators and students. Valerie Simon and Dierdre Breakenridge lead the charge here, again providing a forum where students can bounce questions off professionals and receive real-world advice.

I was recently asked to speak to the Central Michigan University PRSSA chapter, and as a former PRSSA chapter president, I’m delighted! As I pondered what I could discuss, I realized that these students face a totally different world than I did coming out of college. It’s almost overwhelming to think about how much information is at their disposal. And, that’s when it hit me: I want to help them focus on can’t-miss, must-see resources. I have some thoughts of my own, but I want to hear your suggestions. What are the best tools, chats, blogs, books or networks for students? Where can they interact and share ideas with professionals?

Photo credit: powerbooktrance

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As a CMU grad and former PRSSA member, I am so excited that you're sharing your words and wisdom with the CMU PRSSA chapter! I was just at an event for PRSA Detroit, and PRSSA students from Wayne State University in Detroit attended. Each student there expressed how happy they were to have had the opportunity to attend a PRSA event and meet professionals who may possibly be their boss or colleague one day. The students got some great one-on-one time with professionals, so I would suggest PRSSA students reach out to their local PRSA chapters about participating in events.

Social Media Club is another great group for students. We started Social Media Club Detroit this summer, and it's given me another opportunity to connect with professionals in the PR industry. I would highly encourage students to find out if there's a Social Media Club chapter close to where they live, and if so, become a member!

Hi Heather! You're advice and wisdom was so great at tonight's chapter meeting, I'm checking it all out now! Thank you so much!!

Kaitlyn, I'm so glad you found it helpful! Too bad the Internet connection kept cutting in and out. Please let me know if I can do anything to help you! Us fellow MAC students/graduates need to stick together! :)

I really like #PRStudChat on Twitter. I think it's such a great resource for young PR students. I joined in yesterday for the first time and I found it to be very insightful.

Brian Solis was a guest mod, and he's one of my favourite blogs to go to. I have learned so much about PR 2.0 (go figure! That's the name of his blog, lol) from him. I wish he would more. But regardless, I'm glad Valerie told me to join in the discussion yesterday b/c it really made me wish I had had something like that available to me when I was an undergrad.

I'm glad outlets and tools like #PRStudChat & Twitter are around because they really bridge the gap between the classroom and the real world.

:)

Great post Heather! CMU PRSSA is so excited to hear from you. Thanks for sharing your wisdom!

Thank you so much for the love, Heather!

I also like the 20 something blogger site - 20sb.net. PRSA is also a great resource - they always liason with different PRSSA chapters, and many offer a student discount to attend programs.

By connecting with local professionals and members of the media, you will quickly gain a deeper understanding of industry and begin to build mutually beneficial relationships. Take advantage of all networking events in the area. Best of all, students are often given a discounted price to attend! Some events include PRSA luncheons, meet the media events, tweet ups, seminars, etc. It's one thing to connect with people on social media sites, but take the initiative to attend an event or set up a lunch or coffee date with someone in the area. Step out of your comfort zone and try to meet at least 3 new people at each event. If you are willing to put in the extra effort to do these things, your reward will be far greater in the end.

Adrienne, this is fantastic advice. I will definitely share your words of wisdom with the CMU PRSSA chapter!

Thanks for the great contribtions yesterday! There are so many great resources available for PR Students these days... PRStudChat is a great oppty to connect w/ professionals and educators (the LinkedIn Group is a fantastic way to start networking!) Heather Huhman has a terrific LinkedIn Group as well- #PRIntern|#Entrylevel ... a super resource for finding out about internship opportunities and jobs. PROpenMic.org should be on the list as well. The key thing w/ all of these tools, chats, blogs, books and networks, is that students take advantage of the opportunity they provided to build relationships.Comment on Blogs. Reply or CM on Twitter. Engage professionals on Linkedin via shared Groups or Q&A. Building relationships is what PR is all about and as a student of PR, there is no better time to start than right now.

Thank YOU for organizing the chat and for sharing these other tips. I'm looking forward to the next #prstudchat! :)

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