Carefully Crafted on January 16
I love college football, so when I had the opportunity to be a “social media correspondent” at the Outback Bowl, I jumped at the chance. And, through that, I got to know Dan Holm. At the time, Dan was working on social strategy for Outback Steakhouse. Today, as one of the savviest brand-side marketers out there, he […]
Carefully Crafted on January 15
Everyone has that one spot in the yard or on the patio that could use a little sprucing up. It has potential, but keeps finding its way back onto next year’s to do list. That’s why Sprout it – a startup gardening app designed to make growing simple – worked with Geben to launch the […]
Carefully Crafted on January 14
Matt LaCasse is one of those guys who goes all in on everything he’s working on, even if it’s not his campaign, but something he’s volunteering for. This, in fact, is how I got to know Matt a couple years ago. I was working on #WhyWeCelebrate, an initiative to honor veterans on Veterans Day, and […]
Carefully Crafted on January 13
Whether you’re working for a long-standing company or just starting out, it takes a creative mix of traditional and digital PR strategies to excel in today’s social world. As we like to say, you have to “Plan smart. Implement smarter.” We’re always keeping an eye out for case studies, tips and tools and that can […]
Carefully Crafted on January 10
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The Startup Guide to Screwing Up An Introduction To Yahoo Tech! The Year in Kickstarter Davyeon Ross on Passion for Work (client) NYT Redesign Points To The Future Of Online Publishing Here’s […]
Carefully Crafted on January 09
One of my very first “Twitter friends” was David Spinks. Not only is he one of the nicest, most community-oriented people I’ve met through social media, but he’s crazy smart and a hard worker. And, while he probably wouldn’t call himself a PR guy, it turns out he’s pretty darn good at this PR thing. […]
Carefully Crafted on January 08
Journalists hate when PR people call them … unless they don’t. PR people mostly annoy journalists … unless they’re helping them. Cision’s 2013 Social Journalism Study is full of interesting insights — some of which run contrary to popular beliefs. For example, more journalists prefer contact from a PR rep via phone (33%) than social […]
Carefully Crafted on January 07
One of my 2014 goals is to surround myself with different voices and perspectives. This will come to fruition in a variety of ways (I hope!), but one of the ways I’d like to do this is through my blog. A couple times a week, I’ll be sharing guest posts from smart, savvy forward-thinking PR, […]
Carefully Crafted on January 06
One of our favorite — and one of the most influential — tech sites, AllThingsD.com, is no more. Instead, it’s been replaced by two new sites: WSJD and Re/Code. WSJD is the tech news site from, you guessed it, the Wall Street Journal, while AllThingsD’s former executive editors Kara Swisher and Walt Mossberg launched Re/Code, an independent tech […]
Carefully Crafted on January 03
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Walt Mossberg and Kara Swisher Launch Tech News Site ‘Re/code’ Sharks Trigger Tweets That Warn Australian Beachgoers of Attacks 4.6 Million Snapchat Accounts Leaked After Startup Brushed Off Security Concern The White […]
