Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!
Get caught up on our latest guest posts in this week’s special edition:
- The PR Pro’s Guide to Producing, Curating and Publishing Amazing Content (h/t @Andrew_ShipPR)
- 3 Productivity Habits (Not Tools!) For Busy Professionals (h/t @jessostroff)
- The Six Best Mistakes I’ve Ever Made (h/t @DoreenO)
- Living in the Grey (h/t @megumirobinson)
- Four (Hidden in Plain Sight) Places to Find Content Inspiration (h/t @jesslaw)
- How to Tell an Epic Story in 5 Everyday Steps (h/t @sarahjstorer)
- What I Learned at SXSW: How to Maximize Your Conference Experience (h/t @KratzH)
- Add Some Sizzle: The (Unofficial) Guide to Community Management (h/t @jeanaharrington)
- 7 Ways Effective Leaders Build People Up (h/t @AlyMoses)
- Back to Basics: Knowing Your Target Audience (h/t @rebeccaodell)
- From Agency Life to In-House: Embracing a Cultural Shift (What I’ve learned from selling pizza) (h/t @stacihausch)
- The PR Touchdown: What Pros Can Learn From Johnny Football (@danfarkas)
- Two Simple Ways to Overcome Time & Budget Issues in PR & Marketing (h/t @shanehaggerty)
- Lead, Follow or Get Out of the Way (h/t @arnett_la)
- Going Real-World: Transforming Online Connections into Real-World Relationships (h/t @LaurenKGray)
- Making Your World Bigger … One Tweet at a Time (h/t @DPontheGo)
ICYMI, this week’s issue of A fresh AP[PR]OACH highlighted how Westin Hotels bridged digital and traditional PR efforts to launch and sustain its Westin “Well-Being Movement.” Want more PR case studies delivered directly to your inbox? Sign up for A fresh AP[PR]OACH.
Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!