Let’s get one thing clear: Traditional PR isn’t dying. It’s not going away, but, it is evolving. By adding a layer of technology to the tactics we know already work — and integrating fresh, new digital opportunities into the mix — we can can deliver better results. But, how do you know when to lead with social or lead with traditional? What’s the best way to integrate the two? And, how does this really create more value?
At the inaugural Solo PR Conference, Arik Hanson and I shared 10+ case studies to illustrate the value of integrating traditional and digital PR to create more value and stronger outcomes. Here are our slides:
For more information on some of the included PR case studies, check out these previous posts:
- Social Media for Events: A Case Study from the Columbus Marathon
- Does Real-Time Social Media Work for All Brands? Or, just Oreo?
- 3 Examples Show How Online Monitoring Boosts Media Relations
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