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From the category archives:

Case Study

Mar13

Case Study: Social TV Activation for a PBS Documentary Premiere

by Heather Whaling

Feb21

Want to Create More Value? Integrate Traditional & Digital PR [#SoloPR Slides]

by Heather Whaling

Feb18

Case Study: Launch Party in Vegas? “Wine” Not!

by Heather Whaling

Nov12

Social Media for Events: A Case Study from the Columbus Marathon

by Heather Whaling

Oct25

3 Examples Show How Online Monitoring Boosts Media Relations

by Heather Whaling

Jul30

Case Study: Nonprofit Taps LaunchRock to Launch Whoopi Goldberg

by Heather Whaling

Jun4

Case Study: Targeted Media Generates Customers

by Heather Whaling

Apr18

Proof that Social Media Success Doesn’t Require a Big Budget

by Heather Whaling

Feb15

Facebook Advertising: A Case Study

by Heather Whaling

Jan25

B2B Case Study: Sparking Results Through Social Media

by Heather Whaling

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  • About Heather

    Heather Whaling launched Geben Communication to deliver integrated, effective PR, marketing and social media. Clients range from national, recognizable brands … to start-ups and nonprofits. Named one of the top 30 PR experts to follow on Twitter, Heather co-moderates #pr20chat, a weekly exploration of technology’s influence on PR.
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