Space Shuttle Columbia: Mission of Hope tells the remarkable story of Colonel Ilan Ramon, a fighter pilot and son of Holocaust survivors who became Israel’s first and only astronaut – a payload specialist aboard space shuttle Columbia. The award-winning documentary focuses on Col. Ramon’s “mission within the mission,” detailing the space shuttle’s connection to the […]
Archive | Case Study
Carefully Crafted on March 13
Carefully Crafted on February 21
Want to Create More Value? Integrate Traditional & Digital PR [#SoloPR Slides]
Let’s get one thing clear: Traditional PR isn’t dying. It’s not going away, but, it is evolving. By adding a layer of technology to the tactics we know already work — and integrating fresh, new digital opportunities into the mix — we can can deliver better results. But, how do you know when to lead with social […]
Carefully Crafted on February 18
Case Study: Launch Party in Vegas? "Wine" Not!
Readz, a startup based in LA, was launching a tablet content management system at New Media Expo (NMX), a conference in Las Vegas billed as the world’s largest event for bloggers, podcasters and content creators. Knowing how “noisy” that event gets, Readz wanted to do something to make a splash, while accomplishing their primary goals, […]
Carefully Crafted on November 12
Social Media for Events: A Case Study from the Columbus Marathon
Last week, I spoke at the Road Race Management conference, where I had the chance to meet 250+ race directors from all over the country. Nearly all of them said they’re using social media, but very few felt like they were maximizing the potential of these online communication channels. They’re not alone. Events rely on […]
Carefully Crafted on October 25
3 Examples Show How Online Monitoring Boosts Media Relations
Social media – and for this post’s purpose, online monitoring – requires us to take a fresh approach to what we think of as PR best practices. By adding a layer of technology to what we already know works, we can be even more effective in our jobs. We talk a lot about online monitoring in […]
Carefully Crafted on July 30
Case Study: Nonprofit Taps LaunchRock to Launch Whoopi Goldberg
One of my favorite local nonprofits is The Women’s Fund of Central Ohio. Throughout the year, we gladly offer our services pro bono to help them leverage digital PR to achieve their mission of investing in the potential of women and girls. Recently, we helped them execute a teaser campaign in support of their annual […]
Carefully Crafted on June 04
Case Study: Targeted Media Generates Customers
Client: B2B technology provider, serving clients ranging from large brands to franchises Situation: A B2B mobile technology provider – serving companies ranging from Sears and Redbox to quick-service restaurants and franchises – was on the verge of launching a new product. At the same time, the company was about to receive a major award and […]
Carefully Crafted on April 18
Proof that Social Media Success Doesn't Require a Big Budget
My company, Geben Communication, is a boutique PR firm in Columbus, Ohio. Along the way, I’ve made decisions to ensure that we can work with small- to mid-sized businesses, startups and nonprofits — organizations that typically can’t afford the rates of the larger agencies. As a result, we’re typically charged to “do more with less.” […]
Carefully Crafted on February 15
Facebook Advertising: A Case Study
For businesses, time spent online needs to be time well spent. In today’s social world, companies are flocking to Facebook. While each page’s specific goals are different, the success of their efforts are dependent on the strength and size of their community. That doesn’t mean a page requires 1000,000 or even 10,000 “likes” to be […]
Carefully Crafted on January 25
B2B Case Study: Sparking Results Through Social Media
Ever been in a meeting where someone tries to convince you that social media won’t work for B2B? They’re wrong. And this case study from Madison Electric Products (a Geben Communication client) is proof. More than just a tagline, “Innovation that Works” is the driving force behind Madison Electric Products’ approach to business. In fact, […]