Carefully Crafted on May 31
The media landscape is constantly evolving. Magazines used to be one of the most popular kinds of media around. There were tons of options, and people subscribed to and pored over multiple subscriptions each month. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or […]
Carefully Crafted on December 15
So, you landed that coveted interview with the reporter/blogger in your industry … now what? I thought it might be helpful to share the pre-interview template we use at Geben Communication. Feel free to beg, borrow and steal from this document. Customize it to make it your own. But, whatever you do, be sure to […]
Carefully Crafted on April 04
If you’re a sports fan, this has to be one of your favorite times of year — March Madness, the start of a new baseball season, the Master’s, upcoming NFL draft and impending NBA playoffs. For sports fans, it doesn’t get much better than this. Which means it’s also prime time for ESPN. When it […]
Carefully Crafted on November 26
So, how did I learn about the terrorist attack in India? Not on television … and certainly not from a newspaper. Not even from a blog. I first heard about it on Twitter — and, boy, did word spread like wildfire. You may not use Twitter — and that’s ok. But, please take a minute […]
Carefully Crafted on November 13
It hasn’t been the greatest week for MSNBC. First, Morning Joe was forced to go to a seven-second delay because the host let a four-letter word slip. Oops. Then, anchor David Shuster thought he discovered the source who leaked news about Sarah Palin now knowing the difference between a country and a continent. “Turns out […]
Carefully Crafted on September 08
In the comments section to an earlier, my cousin Christina raised an interesting question abut MSNBC and the recent developments regarding Keith Olbermann and Chris Mathews being removed from their anchor position during election coverage. As entertaining as I find them, that’s probably the right decision. In my opinion, I think the cable television has […]
Carefully Crafted on September 08
What does it say about our country when 88% of eighth graders in Washington D.C. can’t read? Maybe instead of spending so much time talking about abortion, the Bridge to Nowhere or Palin’s hair and glasses, our politicians and media should focus more time on issues that impact people on a day-to-day basis — starting […]
Carefully Crafted on September 01
Any smart PR person will tell you that if you have a story that needs to be “buried” there are two ways to go — pick an incredibly busy news day so it gets lost amongst the clutter, or aim for a holiday when people aren’t paying attention. Well, it so happens that today is […]
Carefully Crafted on August 20
There’s a lot going on today to write about, but I had a minor moral crisis today that I want to share. First, some background: Caylee Anthony is a missing three-year-old girl from Orlando. About a month after she first disappeared, her grandmother finally reported her missing. The mother hasn’t been exactly truthful — nor […]
Carefully Crafted on August 19
Now that Tropical Storm Fay is moving on it’s time to go back to watching the Olympics. The second week is never as compelling as the first — I assume that’s why they’re dragging out the gymnastics event finals. Even so this has been the best Olympics that I can remember. Some observations: We knew […]
