Archive | Guest Posts

We’ve all been there: Having one of “those days” where you need an extra shot of caffeine and confidence to tackle the day. Bookmark or pin today’s post from 614 Media Group’s Lindsay Arnett for the next time you need a bit of inspiration: •••  Post by: @arnett_la “It’s a man’s world.”  “Women are bossy, men […]

Two words every PR pro loves to hear? Shoestring budget. Next time you have to operate on one, stretch your resources with these tips from educational marketing consultant Shane Haggerty: ••• Post by: @ShaneHaggerty For nearly a decade now I have worked in a world of marketing and communications where resources and time are limited. In […]

Today’s post comes from Dan Farkas, a good friend of mine, and — as you’ll see from this post — an avid sports fan. You know it’s a good read when it includes Johnny Manziel, Alex Rodriguez and Will Gardner. (Sidenote; Fans of The Good Wife, can we please take about how I’m still not […]

 Who knew you could learn so much about digital marketing from selling pizzas? Staci Hausch, who recently left agency life to go in-house at Donatos, shares what she’s learned so far:  ••• Post by: @StaciHausch I’ve worked in marketing agencies for the majority of my career. I love the fast pace, the opportunity to work […]

Ever feel like you need to take a step back and get back to basics? Today’s guest post from Big Red Rooster’s Rebecca Odell is a helpful reminder why knowing your target audience is still one of the most important pieces of PR. (Tweet this post!) ••• Post by: @RebeccaOdell In college, my public relations […]

Today’s post comes from Alyson Moses, lecturer in The Ohio State University School of Communication and former Edelman PR pro.  ••• Post by: Alyson Moses One of my first bosses told me to keep my head “above the cubes.” I wasn’t quite sure what he meant at the time, but I now understand. He meant […]

Today’s post comes from Jeana Harrington, Geben’s very first employee. In addition to playing an integral role helping manage and measure results for our social clients, Jeana and I also happen to share a brain. Or, at least it seems like that, more often than not! Jeana is the person behind much of the content […]

Today’s tips from 2U’s Harrison Kratz will help you be “an effective connector, not a business card collector” at SxSW (or any other industry conference!): ••• Post by: Harrison Kratz Last year, I attended SxSW for the first time after finding out I was going only a few weeks in advance of touching down in […]

You don’t have to be Shakespeare to tell an epic story. Just follow today’s tips from Sarah Storer: ••• Post by: Sarah Storer We already know the power of telling a great story for our clients. We want to sell that punch-in-the-gut moment, the horse and the puppy Super Bowl tear-jerker, time and time again. […]

Always on the hunt for new content ideas and inspiration? Today’s tips from Jessica Lawlor, freelance writer and PR pro, are for you: ••• Post by: Jessica Lawlor If you work in public relations or marketing, by now, you may be sick of hearing the word “content.” Content has become one of the biggest industry […]