Carefully Crafted on March 21
Hiring is tough. As an agency owner, the talent recruitment process is one of the harder parts of my job. Finding people who fit our needs — both culturally and skills-wise — is no easy task. But, I’ve learned that hiring young, aspiring, ambitious PR pros right out of college, or with a couple years experience, is a smart way to train on the […]
Carefully Crafted on May 22
Some PR pros get so caught up in pitches and press releases that they forget there’s a real person on the other end. Today’s guest post from 614 Media Group’s Chelsea Castle is a good reminder that effective PR begins with solid relationships: ••• Post by: @ChelseaCastle I knew I chose the right career when my […]
Carefully Crafted on May 20
With new photo sharing and messaging apps popping up every day, LinkedIn often gets overlooked by PR pros. Today, Worthington Industries’ Kelly Malone has tips for keeping your profile fresh and relevant (regardless of whether you’re actively job searching): ••• Post by: @KelPR With profile views, endorsements, analytics, job announcements, acquisitions like SlideShare and a […]
Carefully Crafted on May 15
Whether you’ve been in the business for two years or 20, writing conversationally is a challenge for many PR pros. If you ever find yourself sounding a little too formal, follow this advice from Bethany Cramer, Geben’s newest account manager, to spice up your sentences: ••• Post by: @heybethanyrae With a background in business writing, […]
Carefully Crafted on May 13
Are you engaging employees in your PR plans? Today’s tips from Kelly Misevich, PR pro turned employee/executive communications specialist, show how integrating PR and internal communications can impact your company’s bottom line: ••• Post by: @KellyMisevich It has been a few years since I hung up my hat as a PR practitioner. I remember fondly the […]
Carefully Crafted on May 06
We always love to see social media and social good combine. Today’s guest post from Heather D’Amico shows how the Kind Campaign took the “mean” out of Mean Girls to raise awareness about the negative effects of bullying among girls: ••• Post by: @heatherdamico Most of us can recite the movie Mean Girls word-for-word (I know […]
Carefully Crafted on April 29
Although brands like Samsung, GE, Oreo and Target have been quick to jump on the bandwagon, everyday users have proven that you don’t need major advertising dollars to make a splash on Vine … All you need is great content. Today’s guest post from Sydney, Australia, transplant Hannah DeMilta shares five more reasons why she loves […]
Carefully Crafted on April 25
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Get caught up on our latest guest posts in this week’s special edition: The PR Pro’s Guide to Producing, Curating and Publishing Amazing Content (h/t @Andrew_ShipPR) 3 Productivity Habits (Not Tools!) For Busy […]
Carefully Crafted on April 24
We first connected with Dave Parsons, today’s guest contributor, through our work with @cbusmarathon. Since then, he’s become a good friend of Geben (and we’ve worked together on several projects!). Today, Dave is sharing his strategy for using Twitter to build online and offline relationships: ••• Post by: @DPontheGo For me, life is all about […]
Carefully Crafted on April 22
Excited to have Lauren Gray back on the blog today! If you’ve ever wanted to meet a Twitter friend “IRL,” today’s tips are for you: ••• Post by: @LaurenKGray It’s very obvious that we live in a connected world. And we all know we have a very connected PR community across the world. The world is indeed […]
