Carefully Crafted on March 23
Our newsletter recently included links and resources to ensure your media relations efforts – pitches, press releases and everything in between – always stand out from the crowd. Today’s Double Shot is a follow up, sharing two of our favorite Gmail tools to optimize results while you’re pitching: Sidekick – Sidekick tracks when (and where) […]
Carefully Crafted on January 16
This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Ready? Here we go! Flipboard […]
Carefully Crafted on August 18
If you’re new to prTini, the Double Shot is a semi-regular feature where I highlight two people, tools or timely articles that I recommend. The goal? A quick read with helpful, actionable takeaways. Since Facebook announced its plans to ban “like-gating” come November (Need a quick vocab lesson? Like-gating is just a fancy way of […]
Carefully Crafted on September 03
When I first started the blog, I used to have a regular feature, called the Double Shot, where I’d highlight two people, tools, articles, etc. The goal was to provide a quick read with helpful, actionable takeaways. Who knows why I stopped, but it’s time to resurrect that idea! So, welcome back to the semi-regular […]
Carefully Crafted on July 30
In media relations 101, you learn that an effective way to secure local PR coverage is to provide a local perspective to a national trend. (For example: National health care reform passes. Local Company contacts Local Newspaper to explain how the legislation will impact their company. That’s localizing a national story.) That concept applies online, […]
Carefully Crafted on January 22
It’s been a while since I’ve done a “Double Shot” post, but this week, I read two very helpful “how to” posts that I wanted to share, especially relevant for nonprofits and others operating on a budget (and who these days isn’t?!?), and those interested in learning more about effectively measuring PR and social media: […]
Carefully Crafted on November 13
This is the fifth installment of a new feature here on prTini — the Double Shot. Each Friday, I’ll share links to two resources, two useful blog posts or introduce you to two people. What better way to end the week (or kick-off the weekend) than with a Double Shot from prTini? Here we go […]
Carefully Crafted on November 06
This is the fourth installment of a new feature here on prTini — the Double Shot. Each Friday, I’ll share links to two resources, two useful blog posts or introduce you to two people. What better way to end the week (or kick-off the weekend) than with a Double Shot from prTini? Here we go […]
Carefully Crafted on October 30
Who doesn’t love discovering innovative tools? NEW TOOL ALERT: 1) Embeddable video interviews; 2) Replace boring PowerPoints with a creative, zooming presentation tool
Carefully Crafted on October 23
For this week’s “Double Shot” installment, I want to share two examples of creativity in action: Mark Drapeau walks us through the a buzz-generating campaign orchestrated by Crooked Monkey — a t-shirt company. As he wrote, “Crooked Monkey kept busy, elite attendees who get invited to tons of events mentally engaged with their event for […]
