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Author Archive | Heather Whaling
Carefully Crafted on March 05
Carefully Crafted on March 01
Lessons from the Heinz Twitter Imposter
A couple weeks ago, AdAge introduced us to Mike Werch, the person who tweeted as @HJ_Heinz. This one person became the ketchup company’s voice on Twitter — yet he had NO connection to Heinz. And, Mike ran the Heinz Twitter account for a solid two weeks (amassing 367 fans) before Twitter headquarters got involved. Mike […]
Carefully Crafted on February 22
Save the Date: Chatmixer on March 9
For all the talk about how much networking happens online … how blogs, Twitter and other forums have helped facilitate connections that wouldn’t have otherwise happened — do you ever feel like you chat with the same people on a regular basis? Like you live in a relatively insulated network, despite the fact that there […]
Carefully Crafted on February 19
Get Your #HAPPO On
Live from [insert at least 15 markets] … it’s #HAPPO Day Live! That’s right. After all the tweeting, blogging, Facebooking and resume-prepping, today is the day where the PR community rallies together to support our colleagues searching for new jobs. On a personal note, I couldn’t be more proud of my friend Arik Hanson and […]
Carefully Crafted on February 16
Brainstorming Bylined Articles and Guest Posts
Trade publications continue to reach a niche audience — not unlike blogs that serve specific industries or affinity groups. In both cases, you’ll often find that the editor is open to receiving pitches for bylined articles/guest posts. If you’re a subject-matter expert, this can be an excellent opportunity to secure some valuable publicity. Before pitching […]
Carefully Crafted on February 12
HOW TO: Pitch a Story to the AP
This video (which I discovered thanks to this morning’s PR Daily) offers insight about successfully pitching the Associated Press. Think of it as a “must watch” for media relations pros. While it’s geared toward reporters pitching stories to the AP, the tips are just as applicable for a PR person pitching the AP … or […]
Carefully Crafted on February 10
Help a PR Pro Out Day: Get #HAPPO
When I graduated college in Dec. 2001, the job market wasn’t exactly strong. The economy was still reeling after the attacks of 9-11, and many of us, myself included, were looking for jobs in Toledo, OH (where we went to school), an economically challenged community. Many of my fellow graduates endured long job searches — […]
Carefully Crafted on February 07
Will Super Bowl Ads Integrate Online & Offline?
Update: It turns out that most of us gave advertisers too much credit. Only a few commercials incorporated social media — and those that did took a very subtle approach. If you’re interested in learning more about which advertisers went social, the KBuzz blog recaps some of the “social” ads. We all know it’s Super […]
Carefully Crafted on February 02
Yelp for Nonprofits
More than 30,000 nonprofits have created Facebook pages, while there are at least 15,000 nonprofits using Twitter. However, those two networks aren’t the “end all, be all” for nonprofit social media. Other sites/networks may provide more value, or a stronger connection to a group’s stakeholders. For example, what can nonprofits do with Yelp? I frequently […]
Carefully Crafted on January 27
Mobile's Place in PR 2.0
I remember the first time I was involved in a project that potentially included a mobile component. Conceptually, it was a fantastic idea. Actual implementation? The team wasn’t quite sure where to start. The web team was looking to PR for information, while the PR crew was looking to interactive for direction. While that particular […]