Carefully Crafted on February 12

HOW TO: Pitch a Story to the AP

This video (which I discovered thanks to this morning’s PR Daily) offers insight about successfully pitching the Associated Press. Think of it as a “must watch” for media relations pros. While it’s geared toward reporters pitching stories to the AP, the tips are just as applicable for a PR person pitching the AP … or any other outlet for that matter.

Happy viewing!

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