All week on prTini, I’ve shared lists of resources — blogging, Facebook for business, collaboration, e-newsletters — but I haven’t talked about people. Yet. As a small business owner, I know that the team I work with is hugely important to my company’s success … and our clients’ success. There is no better, or more […]
Author Archive | Heather Whaling
Carefully Crafted on August 13
Carefully Crafted on August 12
5 Must-Read PR and Social Media Enewsletters
We all get too much email — and the last thing you probably want is something else to read; however, some enewsletters stand apart from the onslaught of randomness in your inbox. I’ve compiled the ones I think all PR pros should be reading. The best part? Three of these recommendations are daily enewsletters, but […]
Carefully Crafted on August 11
7 Resources to Improve Workplace Collaboration
I was chatting about collaboration the other day with my friend Mara, who said: “Collaboration is always better than competition.” Music to my ears! Collaboration is a big focus of mine — whether that’s collaborating with my clients, or building a team that believes in working together to generate better results. I love discovering new […]
Carefully Crafted on August 10
10 Facebook-for-Business Resources
Doesn’t it seem like every business and nonprofit has created a Facebook page? In theory, these pages are supposed to connect with customers, advocates and potential customers. But, it takes a lot of work and strategy to create a vibrant Facebook community, one that moves toward your business and communication goals. This social network may […]
Carefully Crafted on August 09
10 Resources & 50 Tips for Better Blogging
Each day this week, prTini.com will feature lists of resources to help small businesses navigate social media and the changing business landscape. First up, blogging. Check back tomorrow to see what else we’ve got in store. Think your company needs a blog? Or, have you already created a blog but not seeing the benefits? Blogging […]
Carefully Crafted on August 06
Review Sites Pose Ethical Challenges
In a perfect world, ethics would be black and white. Right vs. wrong. But, we don’t live in a simple world. Every day, we’re forced to evaluate situations and determine how best to respond. Sometimes, the situation is so clear cut that cutting your losses is the only option, but not always. For example, review […]
Carefully Crafted on July 30
Double Shot: Updating Spokespeople & Product Launches
In media relations 101, you learn that an effective way to secure local PR coverage is to provide a local perspective to a national trend. (For example: National health care reform passes. Local Company contacts Local Newspaper to explain how the legislation will impact their company. That’s localizing a national story.) That concept applies online, […]
Carefully Crafted on July 28
20 Tips to Host an Effective Townhall (Online or In-Person)
The concept of a town hall meeting is nothing new. Ancient civilizations meeting in the town square offered some early iterations of this group meeting. When I worked with a public school district, we often held public meetings to provide taxpayers and parents important updates, and to offer a platform to collect feedback and input. […]
Carefully Crafted on July 19
#Chatmixer Save-the-Date: July 29
Did you participate in the inaugural #chatmixer this spring? We brought together participants from 20+ PR/social media/blogging-related Twitter chats for one big, huge Twitter party. In one hour, we saw 8,000 tweets sent, and more importantly, people made new connections, new chats were discovered and created, and we received many requests for a follow-up event. […]
Carefully Crafted on July 16
A Company Culture Lesson from Old Spice Social Media
Years from now, this week’s Old Spice social media campaign will still be used as case study. Aside from the obvious lessons about social media engagement, there’s another equally important lesson that we shouldn’t lose sight of: A company’s culture and its willingness to take calculated risks will shape its social media engagement — and […]