Hi everyone! I’m in Toledo today, attending a social media conference, and picking up lots of ideas that I can wait to share with you in subsequent blog posts. In the meantime, how about some video fun? You may recall that I was recently part of a blogger outreach visit to Haiti. The organizers just […]
Author Archive | Heather Whaling
Carefully Crafted on May 18
Carefully Crafted on May 16
5 Measurement Resources +BlogWorld Panel Seeks Your Input
Next week, I’ll be moderating a BlogWorld NYC panel about measurement. Committed to digging deeper than just how to measure “fans” and “followers,” the panelists — Shonali Burke, Johna Burke and Margot Savell — thought it would be helpful to start by understanding what measurement-specific challenges people are facing. What questions are your bosses or […]
Carefully Crafted on May 12
5 Ways Social Media Has Changed Marketing and PR Campaigns
Let’s say your company is blogging and on Facebook. Maybe you’re even using Foursquare, Twitter, or YouTube. You’re spending lots of time online, but how do you know that that’s time well spent? And, how does all this online interaction impact your communication efforts? That’s the topic of my post over on Mashable, which went […]
Carefully Crafted on May 03
How Long Should PR Wait to Pitch Media After Major News Events?
Sunday’s major news story — the killing of Osama bin Laden — sent waves of emotion throughout the country and world. In this real-time world we live in, how are we supposed to react? Should we react? Come Monday, we all reported to work, but what’s the appropriate course of action? Is it business as […]
Carefully Crafted on May 03
The Best Compliment is a Referral
I’ve always been a big believer in under-promising but over-delivering, of exceeding client expectations, and doing everything in my power to complete the task at hand. As a business owner, I take that responsibility even more seriously now. After all, it’s my name on the (proverbial) door. It’s my reputation and credibility on the line. […]
Carefully Crafted on April 28
Tips for More Effective Cause-Related Marketing
This week’s PR 2.0 chat (#pr20chat on Twitter) focused on cause-related marketing, and featured special guest Willa Shalit, CEO of Fairwinds Trading, and the genius behind the Heart of Haiti program. (In March, I visited Haiti with Willa and a handful of bloggers, where we discovered a country full of hope and resiliency.) Talk about […]
Carefully Crafted on April 21
HOW TO: Pitch Group/Collaborative Blogs
Continuing the series on pitching tips (first how to pitch Mashable then healthy-living bloggers), today we turn our focus to collaborative/group blogs. Group blogs can either be a PR person’s dream come true, or a total nightmare. Who do you pitch? How do you know which writer is looking for story ideas? And, how are […]
Carefully Crafted on April 14
PR Pro's Guide to Twitter
Today, I had the pleasure of posting on Mashable, as the author of the PR Pro’s Guide to Twitter. If you’re a PR person using Twitter, I hope you’ll check it out. The article offers real-world examples of PR people using Twitter to: Connect with reporters; Strengthen crisis communication; Find their next job; Improve professional […]
Carefully Crafted on April 07
Blogger Outreach: Advice from Healthy Living Blogger Meghann Anderson
Last week, we talked about how to pitch Mashable — a major online news site with lots of editors and contributors. This week, let’s shift the blogger outreach focus to blogs run by one person. If your work is anything like the blogger relations work we’re doing at Geben Communication, you’re probably spending a lot […]
Carefully Crafted on April 05
pr20chat Partners With Student Education Research Study
Today’s PR 2.0 Twitter chat promises to feature an enlightening discussion, especially for those of us who are looking to hire today’s students for tomorrow’s PR jobs. Our chat community will be “interviewed” as part of a research article about how PR professors should be preparing students for the changes we’re experiencing as a result […]