Carefully Crafted on May 03

How Long Should PR Wait to Pitch Media After Major News Events?

Sunday’s major news story — the killing of Osama bin Laden — sent waves of emotion throughout the country and world. In this real-time world we live in, how are we supposed to react? Should we react? Come Monday, we all reported to work, but what’s the appropriate course of action? Is it business as usual? Or, does this week call for a different approach?

That very issue inspired a lively discussion on this week’s PR 2.0 Chat on Twitter. See the recap here and feel free to leave your thoughts in the comments.

This post is a recap of a question from this week’s #pr20chat, created with Storify. Thoughts on the topic or the tool? The comments are yours!

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