Carefully Crafted on April 10
Today’s post comes from Dan Farkas, a good friend of mine, and — as you’ll see from this post — an avid sports fan. You know it’s a good read when it includes Johnny Manziel, Alex Rodriguez and Will Gardner. (Sidenote; Fans of The Good Wife, can we please take about how I’m still not […]
Carefully Crafted on April 09
I’m a big believer in the power of nonprofits. In fact, “geben” (the name of my company) means “to give” in German. At Geben, we offer a discounted nonprofit rate and offer pro bono services to organizations that share our commitment to disrupting the status quo, but now we want to do more to help nonprofits. For […]
Carefully Crafted on April 08
Who knew you could learn so much about digital marketing from selling pizzas? Staci Hausch, who recently left agency life to go in-house at Donatos, shares what she’s learned so far: ••• Post by: @StaciHausch I’ve worked in marketing agencies for the majority of my career. I love the fast pace, the opportunity to work […]
Carefully Crafted on April 04
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Facebook is Gradually Eliminating Organic Reach For Brands. Obviously. What Will Social Media’s Giants Look Like In 5 or 10 Years? Brands Experiment With Twitter’s New Photo Collages Facebook Hashes It Out […]
Carefully Crafted on April 03
Ever feel like you need to take a step back and get back to basics? Today’s guest post from Big Red Rooster’s Rebecca Odell is a helpful reminder why knowing your target audience is still one of the most important pieces of PR. (Tweet this post!) ••• Post by: @RebeccaOdell In college, my public relations […]
Carefully Crafted on April 02
If you’re in PR, you likely read Spin Sucks, Gini Dietrich’s blog, on a regular basis. Did you know Spin Sucks is now a book, too? Out this week, Gini has authored a book for those of us in communication who know PR is evolving and that “the way it’s always been done” isn’t the […]
Carefully Crafted on April 01
Today’s post comes from Alyson Moses, lecturer in The Ohio State University School of Communication and former Edelman PR pro. ••• Post by: Alyson Moses One of my first bosses told me to keep my head “above the cubes.” I wasn’t quite sure what he meant at the time, but I now understand. He meant […]
Carefully Crafted on March 31
Offering advice to entrepreneurs is tricky. No one knows the inner-workings of your business like you do. At the same time, no two companies are the same, so what worked for me may (or may not!) be applicable for you. That said, I want to be helpful to other people looking to get their businesses […]
Carefully Crafted on March 28
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Confessions of an Ex-Tech Journalist Photos Just Got More Social on Twitter Oculus Acquisition: Why Facebook and Not Google? Advertisers Use Social Media to Promote Brands in Real Time Better, Not More: […]
Carefully Crafted on March 27
Today’s post comes from Jeana Harrington, Geben’s very first employee. In addition to playing an integral role helping manage and measure results for our social clients, Jeana and I also happen to share a brain. Or, at least it seems like that, more often than not! Jeana is the person behind much of the content […]
