Carefully Crafted on May 08
Whether it’s your mom, sister, daughter, role model or friend, we all have women in our lives that have helped us through the best and worst of times. This Mother’s Day, what better way to honor those women than by helping a woman in need? The folks at Milaap – an organization that marries micro-lending and crowdfunding for […]
Carefully Crafted on May 07
Thanks to social media, all of us have a voice. Certainly, some people have bigger, louder voices — thanks to more followers and/or more influence — but, no doubt about it, we all have the capacity to be agents of change. When I visited Haiti after the earthquake, “Own your voice. Use it.” was one the most important lessons I […]
Carefully Crafted on May 06
We always love to see social media and social good combine. Today’s guest post from Heather D’Amico shows how the Kind Campaign took the “mean” out of Mean Girls to raise awareness about the negative effects of bullying among girls: ••• Post by: @heatherdamico Most of us can recite the movie Mean Girls word-for-word (I know […]
Carefully Crafted on May 05
In church yesterday (keep reading, I promise, I’m not getting preachy …), the minister’s sermon focused on the traditional importance of Sundays in the family structure. Think back to when you were little. Perhaps you remember Sundays being a relaxing, lazy day. Or, maybe you remember Sundays full of energy, surrounded by family. Whatever your specific memory, […]
Carefully Crafted on May 02
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! How Airbnb and Lyft Finally Got Americans to Trust Each Other Is Your Marketing Plan Violating Pinterest’s Updated Use Policies? Supreme Court Case Could Change How You Watch TV 12 Most Strategic […]
Carefully Crafted on May 01
The role of PR pro is constantly evolving. Sure, our clients still task us with things like community management, crisis communication and generating media coverage, but they also rely on our team to serve as expert resources, business counselors and trend monitorers … or, as we like to say, to be “know-it-alls” (in the nicest […]
Carefully Crafted on April 30
The Los Angeles Clippers have had quite the week. In the midst of the NBA playoffs, the world learned that the team’s owner is a racist. The NBA banned him for life and is fining him $2.5 million. I can only imagine what the team’s PR department has been dealing with all week, which makes their crisis response even more impressive. In […]
Carefully Crafted on April 29
Although brands like Samsung, GE, Oreo and Target have been quick to jump on the bandwagon, everyday users have proven that you don’t need major advertising dollars to make a splash on Vine … All you need is great content. Today’s guest post from Sydney, Australia, transplant Hannah DeMilta shares five more reasons why she loves […]
Carefully Crafted on April 28
Supposedly, things happen in threes. This weekend, as the sports world shifted attention to the appalling, racist comments from LA Clippers owner, it marked the third time in the past couple weeks when social media played a key role in “outing” unacceptable behavior from a high-profile corporate leaders. Let’s review: Mozilla Firefox’s co-founder was forced to resign as CEO […]
Carefully Crafted on April 25
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Get caught up on our latest guest posts in this week’s special edition: The PR Pro’s Guide to Producing, Curating and Publishing Amazing Content (h/t @Andrew_ShipPR) 3 Productivity Habits (Not Tools!) For Busy […]
