Author Archive | Heather Whaling

Carefully Crafted on September 08

Carefully Crafted on September 05

The Geben Weekly Cocktail

The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  30 Little-Known Features of the Social Media Sites You Use Every Day Instagram’s #Hyperlapse Racks Up 119k Posts in First Week 25 Ways to Tighten Your Writing Why Public Relations and Media […]

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Carefully Crafted on September 01

Carefully Crafted on August 29

Carefully Crafted on August 22

Carefully Crafted on August 20

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House Rules

Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and […]

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Carefully Crafted on August 18

Carefully Crafted on August 15

Carefully Crafted on August 13

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PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke

Yesterday, I moderated a panel on PR and big data at FPRA’s Annual Conference. While I was listening to the panelists – Adam Singer, Deirdre Breakenridge and Shonali Burke – share their insights and advice, I realized something: I could listen to Shonali talk about measurement all day, every day. Shonali and I have actually participated on a few panels and […]

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Carefully Crafted on August 08

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