What are your favorite tools for managing online communities? What technology do you use to stay connected/build stronger relationships with your network? What apps keep you focused and increase your productivity? And, what blogs do you read to stay one step ahead? Tomorrow at 8:30p ET/5:30p PT, the PR 2.0 Twitter chat (#pr20chat) is back! […]
Author Archive | Heather Whaling
Carefully Crafted on September 08
Carefully Crafted on September 05
The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 30 Little-Known Features of the Social Media Sites You Use Every Day Instagram’s #Hyperlapse Racks Up 119k Posts in First Week 25 Ways to Tighten Your Writing Why Public Relations and Media […]
Carefully Crafted on September 01
Meet + Tweet: 15 (More) Pros to Follow
Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH, to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @aerocles: Agency pro. Brand hacker. Columnist. Digital strategist. You name […]
Carefully Crafted on August 29
5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 6 Golden Rules to Responding to Client Emails 297 Flabby Words and Phrases That Rob Your Writing of All Its Power Twitter Analytics Are Now Available to Everyone (And Here’s the Top […]
Carefully Crafted on August 22
Simple Ways to Be a Better Writer + Other Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Why You Should Be Reading (and Writing For) Medium #Ferguson Exposes the Fault Lines Between Facebook and Twitter 5 Keys to Social Media Measurement For Every Network You’ll Never Guess the Best […]
Carefully Crafted on August 20
House Rules
Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and […]
Carefully Crafted on August 18
Double-Shot: Facebook “Like-Gating” Edition
If you’re new to prTini, the Double Shot is a semi-regular feature where I highlight two people, tools or timely articles that I recommend. The goal? A quick read with helpful, actionable takeaways. Since Facebook announced its plans to ban “like-gating” come November (Need a quick vocab lesson? Like-gating is just a fancy way of […]
Carefully Crafted on August 15
Social Media Policy Must-Haves + 17 Links You Might Have Missed (The Weekly Cocktail)
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Product Hunt, PR Tools and My Advice for Startups 3 Cores of New Age PR: Is Tweeting Public Relations? 10 Social Media PR Lessons From #OITNB De-stress to Boost Productivity in Work […]
Carefully Crafted on August 13
PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke
Yesterday, I moderated a panel on PR and big data at FPRA’s Annual Conference. While I was listening to the panelists – Adam Singer, Deirdre Breakenridge and Shonali Burke – share their insights and advice, I realized something: I could listen to Shonali talk about measurement all day, every day. Shonali and I have actually participated on a few panels and […]
Carefully Crafted on August 08
The Weekly Cocktail: Google Analytics Edition
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! If you’re in PR, Google Analytics should be your best friend. (If not, you’re missing out on some seriously helpful insights!) That’s why this week’s edition of The Weekly Cocktail is all […]