Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!
If you’re in PR, Google Analytics should be your best friend. (If not, you’re missing out on some seriously helpful insights!) That’s why this week’s edition of The Weekly Cocktail is all about using Google Analytics to improve your campaigns and PR efforts:
- Google Analytics 101: 5 Metrics for Public Relations
- 4 Google Analytics Features for Refining Your PR Campaign
- 3 Ways to Use Analytics to Improve Your Marketing While You Sleep
- The Best Google Analytics Metrics for Social Media Professionals
- Why You Need a Little Google Analytics in Your Life
- Google Analytics Helps You Filter Spider and Bot Traffic
- 5 Lesser-Known Google Analytics Features That Marketers Should Use
- 10 Tips To Understanding & Segmenting Your Organic Traffic
- The Beginner’s Guide to Startup Analytics
- Google Analytics Can Now Exclude Traffic From Known Bots And Spiders
- How to Use Google Analytics URL Builder to Track Campaigns
- How to Use Google Analytics Audience Data to Improve Your Marketing
- How to Use Google Analytics Campaign Reports
- 10 Questions to Ask When Using Google Analytics
- A PR Dashboard for Google Analytics
- The Ultimate Guide to Google Analytics
- How To Use Google Analytics For PR
- Taking Advantage of Analytics on a Budget
- How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic
Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!
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ICYMI, this week’s issue of A fresh AP[PR]OACH shared how data-drawling startup Priceonomics approaches content marketing. Want more PR case studies delivered directly to your inbox? Sign up today!