When I was in college, I was fortunate to have an amazing internship experience under the guidance of the brilliant Dr. Joe Brennan, who was leading the University of Toledo’s PR department at the time. As he’ll tell you, two weeks into the job I found myself in the midst of a major crisis situation. […]
Tag Archives | PR
Carefully Crafted on February 24
Carefully Crafted on September 13
HOW TO: Create a PR Plan Timeline
Hard to believe, but we’re getting close Q4. (Seriously, where did the year go?!) For many organizations, this means it’s time to start creating a 2011 communication strategy. Taking a long-term approach to integrated communication is well worth the effort. You can increase your communication effectiveness by understanding how PR, email marketing, social media, internal […]
Carefully Crafted on June 21
Pitches, Not Rolodexes, Matter
Some PR people like to tout the size of their rolodex (or whatever contact management system they prefer)? Especially with the proliferation of social media – and how easily we can see connection quantities – we place a lot of importance on network size. Here’s the thing: That’s important, but it’s not the most important […]
Carefully Crafted on June 09
GM's Donated Corvette Highlights PR Challenge
While a number of PR people – a band of leaders, headed by Katie Paine – decry the value of the ad equivalency report as a measure for public relations activities, there’s a reason it still exists. Most of the reasons for its continued use are bogus, but there is one that speaks volumes: Advertising […]
Carefully Crafted on May 24
BPGlobalPR: A Brandjacker Strikes Again
Have you seen @BPGlobalPR? It’s a feed of sarcastic, witty, sometimes inappropriate tweets from a fake BP PR person. If you take a few minutes and look at the stream of tweets, it’s obviously satire. But, a quick search shows that more than a few people don’t get the joke — and instead believe these […]
Carefully Crafted on January 12
Team Conan Backs NBC PR Into a Corner
Are you on Team Conan or Team Leno? Even before Conan O’Brien released his must-read statement, the online crowd seemed to be in Conan’s corner in the NBC’s late-night television feud. Team Conan was pulling ahead. And then he released a brilliant, clever, witty, effective statement, which said in part: Six years ago, I signed […]
Carefully Crafted on September 23
Exploring Relationships Between Social Media and Publicity
Here’s today’s shocking statistic of the day: 70% of journalists use social networks to assist in reporting, according a a recent report in PRWeek (log in required), which I first read about on Journalistics. That’s 30 points higher than last year. For reasons that I still can’t quite wrap my head around, more than a […]
Carefully Crafted on August 14
Communicating "Eagles Sign Vick"
Thankfully, it’s football season again. Yesterday, news broke that Vick was about to join the Eagles. By signing Vick on Tuesday and waiting until Friday to make the announcement, the Eagles took a huge PR risk. It’s a lesson in crisis communication.
Carefully Crafted on July 28
PR Agencies Aren't Dead
It’s very en vogue nowadays to declare something “dead.” (Seriously, how many times will we kill off blogging or social media?) But, don’t be mistaken — being trendy doesn’t always translate to being right. So, when Jeremy Porter at Journalistics — a blog I regularly read — pondered the demise of the PR agency, my […]
Carefully Crafted on July 22
Zappos: Internal Communication Matters
Big news today in the business world: Amazon bought Zappos, my favorite online shoe store. Actually, they signed: “…what’s known as a “definitive agreement”, in which all of the existing shareholders and investors of Zappos (there are over 100) will be exchanging their Zappos stock for Amazon stock. Once the exchange is done, Amazon will […]