Earlier this week, PR News asked readers to share their opinions about personal brands. Geoff Livingston wrote an excellent response. This topic has almost reached the point of beating a dead horse, but it reminded me of a comment I left on another blog a couple months ago. Expanding on my initial thoughts (and then […]
Tag Archives | PR
Carefully Crafted on July 16
Carefully Crafted on June 23
Silence is Not Golden
When citing reasons why companies should to embrace social media, consultants like to say that “people are talking about your brand, so you need to join the conversation.” While that’s true in many cases, it’s not that simple. There are lots of brands that aren’t the focus of online discussions — especially for those that […]
Carefully Crafted on January 14
Apple in Crisis Mode
Note: This post first appeared on CDe‘s blog. The Apple PR machine is in overdrive. Just a half-hour after the New York Stock Exchange’s closing bell, Apple announced that Steve Jobs would be taking a leave of absence. Three initial thoughts: Will Apple be in full crisis mode tonight — hitting all the news outlets […]
Carefully Crafted on December 31
PR is not Marketing
I happen to have a lot of pet peeves. For starters, I can’t stand when people chomp loudly on their gum. I don’t like when people are late. I really can’t stand loud breathing. (I know … that’s a weird one.) People who think they’re sooo busy (but really aren’t) also get on my nerves. […]
Carefully Crafted on December 29
The UAW has a PR Problem
Growing up, my family enjoyed the benefits of union membership. (My dad was a Teamster.) I was fortunate to experience the positive impact of unions and their importance in protecting workers’ safety and other rights. Not long after starting my professional career, I worked on a major public awareness campaign with the UAW in Toledo, […]
Carefully Crafted on December 02
Redesigning the Stop Sign
Certainly none of my clients would ever make a million changes like these. Here’s to life in marketing:
Carefully Crafted on November 17
Motrin Mommies
Have you heard about the “Motrin Mommies” controversy? They posted an ad on Saturday, causing such an uproar among Tweeters and bloggers that the ad was taken down by Sunday and the company issued a bland apology. The company I work for just started a blog and I happen to be doing the blogging. Every […]
Carefully Crafted on November 12
RNC Chair Tweets Candidacy
The chair of the Michigan Republican Party, Saul Anuzis, announced that he would seek the chairmanship of the Republican National Committee via Twitter. Another example of breaking news on Twitter. Do you tweet? If not, visit www.twitter.com to sign up … and follow me. My user name is @prtini. Not sure about Twitter? Two articles […]
Carefully Crafted on November 08
Who's an expert?
It’s becoming harder and harder to find actual experts. You know, people who base their “facts” on the truth … people who really know what they’re talking about (not just those who talk a good game). There are countless examples of political talking heads who claim to be exprts who maybe weren’t so right after […]
Carefully Crafted on October 03
All the World's a-Twitter!
I’m volunteering for the local Orange County Democrats — helping mainly with events and PR. Thus far, it’s been a good experience. There’s so much going on with the Obama events and all the local candidates — it’s a whirlwind. One thing I’d like to do is find ways to help the party capitalize on […]