Have you heard about the “Motrin Mommies” controversy? They posted an ad on Saturday, causing such an uproar among Tweeters and bloggers that the ad was taken down by Sunday and the company issued a  bland apology.

The company I work for just started a blog and I happen to be doing the blogging. Every once in a while, I will repost something on this site in case you want to read it — and saving me from having to write about the same topic twice.

In case you missed it, here’s the ad (Motrin took it down, but you gotta love the permanency of YouTube!):

From a marketing and PR perspective, there are some important lessons to learn from this whole debacle. Namely that we’re not living in a 9-5, Monday-Friday world anymore. People are blogging on the weekends, so comapnies need to be listening. Communicators are never really “off the clock.” Click here to read other lessons I took from this.

If you want to see the discussion on Twitter, check this out. It’s amazing how much buzz was generated in such a short period of time!