One of my favorite topics is social good. (In fact, look at the top of my blog — it’s one of my three core focuses.) Nonprofits that take a strategic approach have generated valuable results — whether it’s increased awareness, advocacy, donations, volunteers or event participation. But, the concept of social good isn’t limited to the nonprofit sector. Social media also helps communities mobilize and rally around important causes, and businesses can use social media to share their “good corporate citizen” activities.
Last week, I had the chance to speak to a group of small business owners and government officials about this very topic. If you’re interested in social media for social good, I hope you find these slides helpful. The presentation briefly reviews some stats and then jumps into four case studies (three of which are my own clients/projects) looking at different ways online communication fosters social good.