Carefully Crafted on November 17
Who owns corporate social responsibility? Is it the CMO? PR? Does it fall on HR? Or does it live on its own? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Because when that happens, success depends on standard marketing […]
Carefully Crafted on May 07
Thanks to social media, all of us have a voice. Certainly, some people have bigger, louder voices — thanks to more followers and/or more influence — but, no doubt about it, we all have the capacity to be agents of change. When I visited Haiti after the earthquake, “Own your voice. Use it.” was one the most important lessons I […]
Carefully Crafted on May 15
Cause-marketers face a serious problem: “Slacktivism.” As noted on Huffington Post: Slacktivism, usually the signing of online internet petitions, Facebook and social media campaigns, and often commercial efforts including T-shirt, bracelet or ribbons sales, is often defined as merely a feel-good measure that requires little personal effort or sacrifice on the part of an individual […]
Carefully Crafted on April 27
One of my favorite topics is social good. (In fact, look at the top of my blog — it’s one of my three core focuses.) Nonprofits that take a strategic approach have generated valuable results — whether it’s increased awareness, advocacy, donations, volunteers or event participation. But, the concept of social good isn’t limited to […]
