This post is cross-posted from the PR Breakfast Club While some nonprofit organizations — like American Cancer Society or Make-a-Wish — generate a lot of publicity and online chatter, many others struggle to spark meaningful conversations. As a society, we’re uncomfortable talking about certain topics (i.e., child molestation, addiction as a disease). Organizations focused on […]
Tag Archives | Nonprofits
Carefully Crafted on May 14
Carefully Crafted on April 27
Social Media, Social Good
One of my favorite topics is social good. (In fact, look at the top of my blog — it’s one of my three core focuses.) Nonprofits that take a strategic approach have generated valuable results — whether it’s increased awareness, advocacy, donations, volunteers or event participation. But, the concept of social good isn’t limited to […]
Carefully Crafted on March 15
Measuring Media Relations: Advice for Nonprofits
This post first appeared on PRBreakfastClub.com as part of a new series designed to help nonprofits improve their PR and social media efforts. *** As I help nonprofits improve their public relations and social media efforts, I’m struck by the fact that, regardless of size or mission, they often ask similar questions. I’m sure other […]
Carefully Crafted on February 02
Yelp for Nonprofits
More than 30,000 nonprofits have created Facebook pages, while there are at least 15,000 nonprofits using Twitter. However, those two networks aren’t the “end all, be all” for nonprofit social media. Other sites/networks may provide more value, or a stronger connection to a group’s stakeholders. For example, what can nonprofits do with Yelp? I frequently […]
Carefully Crafted on January 26
5 Metrics for Nonprofit Communication
A collaborative effort, this post was co-written by Chuck Hemann and myself. Two key components of a nonprofit organization’s communication strategy — traditional media relations and social media marketing — fall into the “hard to measure” category. By now, hopefully you believe in the importance of securing placements in key media outlets and developing a […]
Carefully Crafted on January 14
Nonprofit Social Media – Integration is Key
If you’re a regular reader of my blog, you know that I’m a big believer in the power of nonprofits. I love helping organizations incorporate traditional and “new” tools to strengthen communication. I had the opportunity to work with the Coalition for the Homeless of Central Florida when they decided to begin participating in social […]
Carefully Crafted on November 17
Last Chance for Geben Gives Nominations
If you ask me, Geben Gives — my own way to help a nonprofit during the month of December and celebrate the launch my new company — might be one of the coolest ideas I’ve ever had. It’s inspiring to read the list of incredible organizations nominated thus far, and I can’t wait to start […]
Carefully Crafted on August 18
More on SocMed for Nonprofits
I had the opportunity to speak again about social media for nonprofits — this time to a smart group of PR folks at the Florida Public Relations Association’s Nonprofit Roundtable discussion. I co-presented with Shari Orr from the Central Florida Coalition for the Homeless. Our presentation is very similar to the one I shared last […]
Carefully Crafted on August 15
Social Media Levels the Playing Field
Last week, I had the opportunity to present at the Central Florida Nonprofit Expo to a very attentive group of executive and development directors representing a rage organizations. Instead of focusing on the specific tools, I chose to focus on the strategy. It’s important for nonprofits to understand the strategy behind social media before diving […]