For this week’s episode of PR 2.0 Chat TV, we discussed the recent Kenneth Cole gaffe and Groupon’s Super Bowl advertisement — both of which involved politically sensitive issues. In PR, it’s our job to help our clients stay relevant, so that often means leveraging current events or trends and topics in the news. But, we walk a fine line. Appearing opportunistic isn’t the best approach. Or, is it?
Hear what Justin and I have to say and then add your two cents in the comments!
[…] This post was mentioned on Twitter by Alltop PR, SocialMedio. SocialMedio said: PR 2.0 Chat TV: How to Leverage Current Events … and When That’s a Bad Idea http://bit.ly/dPXVVQ […]
[…] read and heard beyond my two cents was negative as well. My #pr20chat co-moderator Heather Whaling agreed Groupon’s ads were a miss. Gini Dietrich proclaimed the Groupon bubble is about to burst. […]