Say hello to Amy Taylor, lead copywriter for Brains on Fire and this week’s Follow Friday pick. Amy and I first met at a conference a few years ago, when she was working for a local municipality. Even then, her creative side clearly was itching to escape. Not long after, Amy was scooped up by […]
Tag Archives | super bowl
Carefully Crafted on February 10
Carefully Crafted on January 31
The Super Bowl and Social Media: What to Watch For
Did you catch Honda’s Matthew Broderick-Ferris Bueller Super Bowl commercial? Some people believe Broderick sold out, while others see the commercial as a hilarious update on an iconic movie character. Either way, with more than 3 million views on YouTube in less than 24 hours, Honda has kickstarted the online conversation and sparked early buzz […]
Carefully Crafted on February 10
PR 2.0 Chat TV: How to Leverage Current Events … and When That's a Bad Idea
For this week’s episode of PR 2.0 Chat TV, we discussed the recent Kenneth Cole gaffe and Groupon’s Super Bowl advertisement — both of which involved politically sensitive issues. In PR, it’s our job to help our clients stay relevant, so that often means leveraging current events or trends and topics in the news. But, […]
Carefully Crafted on February 07
Will Super Bowl Ads Integrate Online & Offline?
Update: It turns out that most of us gave advertisers too much credit. Only a few commercials incorporated social media — and those that did took a very subtle approach. If you’re interested in learning more about which advertisers went social, the KBuzz blog recaps some of the “social” ads. We all know it’s Super […]