Carefully Crafted on May 25
Recently, a member of the Geben team had an interaction on behalf of a client—a Fortune 100 retail brand—that got me thinking about the art of conversation. Here’s the scenario: A customer was doing some casual shopping in the client’s store when the Gilmore Girls theme song came on. The customer tweeted at the brand […]
Carefully Crafted on May 04
Spend enough time with me and you’ll probably hear the phrase “peak-and-valley PR.” Finding creative ways to avoid those valleys, or the downtimes between major announcements, is at the heart of what we do. Instead of letting coverage trickle off, we create opportunities to keep momentum moving. But while we emphasize the importance of steady […]
Carefully Crafted on April 19
The “secret sauce” of social engagement is response time. For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. In the physical world, Person A talks, Person B listens and (basically) immediately responds. Imagine how forced, awkward and cringeworthy a conversation would be if hours […]
Carefully Crafted on April 12
If we believe in equal pay for men and women — which of course, I do! — then we should also believe in equal benefits for men and women. New dads deserve equal time to bond with the baby and adjust to the realities of parenthood. I believe that policies that offer more time for […]
Carefully Crafted on April 08
Sometimes you need to hit the reset button. During a recent guided meditation, the instructor noted that we aren’t perfect. Minds wander in meditation. Instead of judging this lack of concentration, acknowledge it and move on. As he put it, “Simply start again.” I needed to hear those three basic words this week. If I’m being totally honest, some recent changes at home and the office are more […]
Carefully Crafted on March 31
At Geben, we have a standing team meeting once a week where the whole agency comes together to analyze and solve problems. Sometimes, they’re client/project-specific, but more often than not, they’re things like time management, planning and how to address agency-wide growing pains. The whole meeting usually only takes 15-20 minutes, and those minutes are […]
