Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Twitter Will Decide the Value of Your Tweets The Geography of Happiness According to 10 Million Tweets What Data Can’t Do 5 trends community managers […]
Carefully Crafted on February 22
Carefully Crafted on February 21
Want to Create More Value? Integrate Traditional & Digital PR [#SoloPR Slides]
Let’s get one thing clear: Traditional PR isn’t dying. It’s not going away, but, it is evolving. By adding a layer of technology to the tactics we know already work — and integrating fresh, new digital opportunities into the mix — we can can deliver better results. But, how do you know when to lead with social […]
Carefully Crafted on February 18
Case Study: Launch Party in Vegas? "Wine" Not!
Readz, a startup based in LA, was launching a tablet content management system at New Media Expo (NMX), a conference in Las Vegas billed as the world’s largest event for bloggers, podcasters and content creators. Knowing how “noisy” that event gets, Readz wanted to do something to make a splash, while accomplishing their primary goals, […]
Carefully Crafted on February 15
Geben Communication's Must Read Articles – Week of February 11th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: To a Future Woman in Tech Community Managers, Advice from the Trenches 18 quotable moments, facts and stats for your social business The App That’s […]
Carefully Crafted on February 11
Does Real-Time Social Media Work for All Brands? Or, Just Oreo?
When Oreo shared an image on Facebook and Twitter within minutes of the blackout, they scored a touchdown of their own on Super Bowl Sunday. Knowing that Justin Timberlake’s “Suit and Tie” Grammy performance would be one of the most anticipated — and talked about — moments coming out of the awards extravaganza, Team Oreo once […]
Carefully Crafted on February 08
Geben Communication's Must Read Articles – Week of February 4th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Did hashtags really work for brands with Super Bowl commercials? Twitter Acquires Social TV Analytics Bluefin Labs Creativity in PR: Three Ways to Feed the […]