Carefully Crafted on May 02
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! How Airbnb and Lyft Finally Got Americans to Trust Each Other Is Your Marketing Plan Violating Pinterest’s Updated Use Policies? Supreme Court Case Could Change How You Watch TV 12 Most Strategic […]
Carefully Crafted on May 01
The role of PR pro is constantly evolving. Sure, our clients still task us with things like community management, crisis communication and generating media coverage, but they also rely on our team to serve as expert resources, business counselors and trend monitorers … or, as we like to say, to be “know-it-alls” (in the nicest […]
Carefully Crafted on April 30
The Los Angeles Clippers have had quite the week. In the midst of the NBA playoffs, the world learned that the team’s owner is a racist. The NBA banned him for life and is fining him $2.5 million. I can only imagine what the team’s PR department has been dealing with all week, which makes their crisis response even more impressive. In […]
Carefully Crafted on April 29
Although brands like Samsung, GE, Oreo and Target have been quick to jump on the bandwagon, everyday users have proven that you don’t need major advertising dollars to make a splash on Vine … All you need is great content. Today’s guest post from Sydney, Australia, transplant Hannah DeMilta shares five more reasons why she loves […]
Carefully Crafted on April 28
Supposedly, things happen in threes. This weekend, as the sports world shifted attention to the appalling, racist comments from LA Clippers owner, it marked the third time in the past couple weeks when social media played a key role in “outing” unacceptable behavior from a high-profile corporate leaders. Let’s review: Mozilla Firefox’s co-founder was forced to resign as CEO […]
Carefully Crafted on April 25
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Get caught up on our latest guest posts in this week’s special edition: The PR Pro’s Guide to Producing, Curating and Publishing Amazing Content (h/t @Andrew_ShipPR) 3 Productivity Habits (Not Tools!) For Busy […]
