Carefully Crafted on March 23
Our newsletter recently included links and resources to ensure your media relations efforts – pitches, press releases and everything in between – always stand out from the crowd. Today’s Double Shot is a follow up, sharing two of our favorite Gmail tools to optimize results while you’re pitching: Sidekick – Sidekick tracks when (and where) […]
Carefully Crafted on March 16
When Rent the Runway built out their leadership team, Jennifer Hyman, the first C-level executive hired, was a chief of data analytics. Interesting for a fashion company, right? You’d think maybe they’d hire a chief creative officer, or a CMO. Maybe even a CTO. Nope. Data was that important. During her South by Style talk, Jennifer explained […]
Carefully Crafted on March 12
Unless you are one of those people who views 80-hour work weeks as a badge of honor, then we’re all trying to get more done in less time. Efficiency adders, time savers and work arounds are like gold in our world. With that in mind, here are some tips, tools and ideas to help you be more productive: Block time […]
Carefully Crafted on March 09
At Geben, one of our House Rules is “Celebrate Successes:” Whether it’s a big win or a small moral victory, celebrate it. Pause to reflect, and enjoy how far you’ve come. And, then get back to it and work toward the next victory. Sounds good in theory, right? But, how often do you find yourself running from […]
Carefully Crafted on March 05
While internal collaboration platform Slack is the current darling of the tech world, the features are quite useful for PR pros, regardless of industry. For example: Collaboration, internally or with clients. This is the obvious example of how to use Slack. If you’re drowning from email overload; need a better way to brainstorm with your team; or want a collaboration hub for clients (internal […]
Carefully Crafted on February 17
So far in 2015, we’ve been talking a lot about visual storytelling and its importance for PR. I’ve mentioned before that Death to the Stock Photo is one of my team’s favorite tools, so I asked co-founder Allie Lehman to share some of her tips to help PR pros broaden their design skills. Here’s Allie’s […]
Carefully Crafted on February 03
Build. Activate. Click. Convert. Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) for a wearable tech startup client: Situation: In November 2014, a wearable tech startup introduced its first product. Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram […]
Carefully Crafted on January 16
This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Ready? Here we go! Flipboard […]
Carefully Crafted on December 19
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The 11 Personalities You’ll Face When Pitching History of the Hashtag (Octothorpe) This Is What a Reporter’s Inbox Looks Like The 10 Commandments of Good PR 6 Ways to Think Smarter in […]
Carefully Crafted on December 18
I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality […]
