Do you ever think about the difference between high standards and high maintenance? Early in my professional career, I learned an important lesson. We worked with a client to create a glossy insert for the daily newspaper. Tons of time went into the piece; yet, somehow all the proofers overlooked a misspelled word prominently displayed […]
Author Archive | Heather Whaling
Carefully Crafted on November 02
Carefully Crafted on October 30
Double Shot: Tools
Who doesn’t love discovering innovative tools? NEW TOOL ALERT: 1) Embeddable video interviews; 2) Replace boring PowerPoints with a creative, zooming presentation tool
Carefully Crafted on October 28
Too Personal, Too Fast
I love having the opportunity to interact with smart, talented people on Twitter, Facebook, blogs, etc. We’re making connections with real-life people. But, I have to wonder: Are we about to see a flurry of situations where organizations get too personal, too fast? Social Media = Cocktail Party I recently spoke to a group of […]
Carefully Crafted on October 27
Integrated PR = Better PR
“An average 74 million people visited a newspaper Web site each month in the third quarter of 2009, equaling just under 40 percent of all active U.S. Internet users,” MediaPost’s Erik Sass reported. The data, Sass said, comes from the Newspaper Association of America, which cited researched by Nielsen Online. via PR junkie. Many agencies […]
Carefully Crafted on October 23
Double Shot: Creativity
For this week’s “Double Shot” installment, I want to share two examples of creativity in action: Mark Drapeau walks us through the a buzz-generating campaign orchestrated by Crooked Monkey — a t-shirt company. As he wrote, “Crooked Monkey kept busy, elite attendees who get invited to tons of events mentally engaged with their event for […]
Carefully Crafted on October 19
Honda's Facebook "Love" Experiment
Everyone knows someone who loves a Honda. At least, that’s what Honda is out to prove with their heavily-promoted “Facebook experiment.” If you watched football this weekend, you probably saw more than a handful of Honda ads. But, instead of driving viewers to the main Honda website, the commercials encouraged users to visit www.facebook.com/honda, where […]
Carefully Crafted on October 16
Double Shot: Jason Falls Edition
Note: This is a new feature here on prTini — the Double Shot. Each Friday, I’ll share links to two resources, two useful blog posts or introduce you to two people. What better way to end the week (or kick-off the weekend) than with a Double Shot from prTini? Here we go … For the […]
Carefully Crafted on October 14
Updating the Interview Process
Did you know that hiring the wrong person costs a company up to 15 times the person’s base salary in hard costs and lost productivity? If employers and agencies really want to hire a new kind of PR pro — ones who get PR 2.0 — it’s time to revamp the interview process. Asking the […]
Carefully Crafted on October 08
Hammer Says "Analytics Time"
We spend a lot of time in the social media space talking about monitoring, listening, results, ROI, metrics — and justifiably so. As my friend Chuck Hemann recently wrote, “Social media monitoring isn’t sexy. But, it isn’t negotiable.” What do we mean by monitoring? Or measurement? For example, I recently heard someone suggest that we […]
Carefully Crafted on October 04
17 Takeaways from Izeafest
This weekend, I attended a social media conference, Izeafest 2009. It was fantastic! (We even saw animals from SeaWorld!) The content was useful, relevant and actionable. In fact, the sessions were so full of valuable information that my “top-10 list” grew into a list of 17. Granted, I learned way more than 17 things, but […]