Just over a year ago, the Phoenix Suns signed up for Twitter account. Now, it’s a valuable tool for the organization to have some fun with fans, giveaway tickets and memorabilia, provide team news, and share community relations updates among other things. They’ve amassed more than 20,000 followers and are widely regarded as one of […]
Author Archive | Heather Whaling
Carefully Crafted on May 19
Carefully Crafted on May 17
Are Sponsored Clicks a PR Tool?
As the number of tools in the PR toolbox continue to expand, it’s our job to determine which ones align with our clients’ goals, which ones we need to monitor and be prepared to integrate when the time is right, and which ones we need to keep in our back pocket … just in case. […]
Carefully Crafted on May 14
PR Advice for Nonprofits: Help! No One Wants to Talk About Us
This post is cross-posted from the PR Breakfast Club While some nonprofit organizations — like American Cancer Society or Make-a-Wish — generate a lot of publicity and online chatter, many others struggle to spark meaningful conversations. As a society, we’re uncomfortable talking about certain topics (i.e., child molestation, addiction as a disease). Organizations focused on […]
Carefully Crafted on May 13
Protecting Your Network
It’s been quite a few weeks for social networks. First, the uproar over Ning’s decision to eliminate free accounts. The ongoing Facebook-privacy controversy. Then, the Twitter “glitch” that saw everyone’s followers disappear … and then reappear. Taking your network beyond 140 characters — or one social platform — makes sense. But, are we practicing what […]
Carefully Crafted on May 10
HOW TO Measure PR and Social Media on #pr20chat
#pr20chat May 11 Chat Preview with Heather Whaling from dan farkas on Vimeo. #pr20chat Takes an In-Depth Look at Measurement How can you tell if your PR efforts are succeeding or falling on deaf ears? What should you be measuring? And how? And why? Measurement is one of the biggest challenges facing the PR industry. […]
Carefully Crafted on May 06
Another Reason You Might Need a PR Consultant
The other day, Sarah Evans shared an email exchange with her readers as a means to illustrate why companies might want to consider hiring a social media consultant. As she pointed out, these people can help companies develop a smart strategy, manageable work flow processes, guidelines and an online “voice.” I’d like to add another […]
Carefully Crafted on April 30
HAPPO Guest: Meghann Heft
As we celebrate HAPPO today — and we roll up our sleeves to help some of the bright young students connect with future employers — I’m especially excited to share this post from Meghann Heft with you. After emailing and Skype-ing with Meghann, I’m confident that she’ll be a productive, valuable team member wherever she […]
Carefully Crafted on April 30
Double the HAPPO …
Continuing with the HAPPO trend today, let me introduce you to two more students — both of whom are graduating this spring and looking to join the PR industry. Grad Seeks Organization Worth Believing In by Gina Bericchia When I came to Otterbein College I wanted to be a creative writer, even though I was […]
Carefully Crafted on April 30
HAPPO Guest: Rebecca Odell
Today is the second HAPPO (Help a PR Pro Out) — an event designed to connect PR job seekers with companies that are hiring. This time, the focus is on helping PR students who will be graduating this spring. If you want to participate, follow the #happo hashtag on Twitter from noon — 2 eastern. […]
Carefully Crafted on April 27
Social Media, Social Good
One of my favorite topics is social good. (In fact, look at the top of my blog — it’s one of my three core focuses.) Nonprofits that take a strategic approach have generated valuable results — whether it’s increased awareness, advocacy, donations, volunteers or event participation. But, the concept of social good isn’t limited to […]