For this week’s episode of PR 2.0 Chat TV, we discussed the recent Kenneth Cole gaffe and Groupon’s Super Bowl advertisement — both of which involved politically sensitive issues. In PR, it’s our job to help our clients stay relevant, so that often means leveraging current events or trends and topics in the news. But, […]
Author Archive | Heather Whaling
Carefully Crafted on February 10
Carefully Crafted on February 09
In PR, Always Have a Plan B
In PR, we may plan and plan and plan, but there’s no guarantee that everything will actually go according to plan. It’s during these challenging times that we really earn our keep. What do you do when Plan A crumbles? I’m going to share a few examples/learning moments and then I want to hear from […]
Carefully Crafted on February 03
2 PR Lessons from Kenneth Cole's Twitter Mishap
Kenneth Cole — yes, that Kenneth Cole — made a very big, very public mistake: He tweeted an ill-fated attempt to inject some humor in the Egypt protests (a decidedly non-funny situation), which led to a flurry of negative tweets and articles. A couple hours later, Kenneth Cole issued a non-apology apology. Then, he deleted […]
Carefully Crafted on February 02
Online Influencers: Who are they and what do you do with them?
Do you know where your most valuable customers spend their time online? Do you regularly interact with bloggers and journalists who shape your industry’s agenda? Who are the people with the online “street cred” to influence people’s actions? These questions (and more!) are at the heart of the PR industry’s recent focus on influencer relations. […]
Carefully Crafted on January 31
Newsflash: Facebook "Drink" Status Won’t Cure Cancer (and what PR people can learn from this missed opportunity)
Remember the “which bra color are you wearing” meme? What about the “where is your purse” craze that swept Facebook? To refresh your memory, the statements — born out of Facebook chain messages — are supposed to support breast cancer awareness. The latest attempt involves alcoholic beverages: We want us GIRLS to do something special […]
Carefully Crafted on January 25
Online + Offline = Better PR
If you believe the newspaper has died and that everyone who’s anyone is on Twitter, this post isn’t for you. You should find something else to read. But, if you’re interested in communicating the right message to the right audience — online and offline — keep reading. Global communication agency Edelman released the 2011 Edelman […]
Carefully Crafted on January 21
PR 2.0 Chat TV: Planning, Research & Setting Benchmarks
We’re back again this week with the second episode of PR 2.0 Chat TV. This week, Justin and I chat about the importance of taking a step back to do some social media planning — a important issue, when you consider that less than 15% of companies think their social media efforts are effective. Thanks […]
Carefully Crafted on January 20
Getting Started in Social Media: First Steps First
While it may seem like everyone has caught social media fever, there are lots (and lots!) of brands that haven’t considered if/how social media can help their business. Every day, there are new companies just creating a Facebook page … a Twitter account … or a blog. Companies are just beginning to explore LinkedIn or […]
Carefully Crafted on January 17
Introducing PR 2.0 Chat TV. This Week's Topic: Crisis Communication
I’m excited to introduce a new project I’ve been working on with Justin Goldsborough: PR 2.0 Chat TV. Each week, we’ll focus on a different topic related to public relations and social media trends, best practices … and what’s next. In this first episode, we talk about crisis communication lessons businesses can learn from the […]
Carefully Crafted on January 11
Guaranteed Views Is Not a PR Tactic
Over the weekend, I received an email from a PR company that said (in part): That’s right: 25000 visitors – guaranteed – and for less than what you’d pay with PRWeb. We can send 2500, 5000, 10000 even 25000 visitors to your press releases through our High Traffic Press Releases. Purchase yours today at [redacted […]