Author Archive | Heather Whaling

This is a guest post from my friend Dan Farkas. Follow Dan on Twitter at @danfarkas. My college education cost tens of thousands of dollars. My eyes read thousands of pages. My work schedule dwarfs 40 hours a week. And this is what I’m competing against… More than 72 million people have wasted some or […]

Dear PR people, Too often, we hear about journalists receiving off-topic, spammy pitches. Heck, there’s a whole blog dedicated to covering bad pitches. Enough of the madness. I want to help. Today, we’re kicking off a series of interviews with bloggers and online reporters. Who better to ask for advice than the very people on […]

Tomorrow, I’m starting a new blog series designed to help PR people improve their media and blogger outreach efforts. (As a heads up, the series kicks off with a bang: Tips from a Mashable assistant editor. If you don’t want to miss it, click here to subscribe and get blog posts delivered to you.) As […]

I promise this post will be short and sweet. Today, we launched prChatter, a weekly enewsletter designed to help PR people at a very tactical level. Why did we decide to focus on tactics? While information about trends and research is certainly valuable, sometimes we skip over the real-world, day-to-day stuff. If we can see […]

It’s plan week here on prTini. We’ve talked about laying the foundation with solid PR research, writing goals/strategies/objectives, defining target audiences and writing key messages and brand vocabulary. Today, let’s spend a few minutes on tactics. This is the area that probably comes most naturally to you, right? It’s where we get down to the […]

Yesterday, we laid the foundation for how to write a PR plan, discussing situation analysis and research. Today, we’re going to discuss how to identify who we’re trying to reach and what messages will resonate with them. Identifying Target Audiences First up, target audiences. Each company has a different set of audiences. Start by taking […]