Tomorrow, I’m starting a new blog series designed to help PR people improve their media and blogger outreach efforts. (As a heads up, the series kicks off with a bang: Tips from a Mashable assistant editor. If you don’t want to miss it, click here to subscribe and get blog posts delivered to you.)
As a prelude to the series, I thought I’d share this video with you. It’s a recording of a panel that took place in New York last year. While the topic mainly focuses on start-ups, much of the advice is applicable for other businesses and nonprofits as well.
If you can’t see the video, click here to watch “Demystifying PR for Startups: Identifying Your Target Message and Your Reporter.”