This is a guest post from Kelly McDonald, author of “How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers.” The marketing environment has become more complex, and consumers have become more sophisticated. They’re inundated with numerous messages for everything and the result is that people will […]
Author Archive | Heather Whaling
Carefully Crafted on July 13
Carefully Crafted on June 28
Join #WhyWeCelebrate to Honor Military This Weekend
Last year, around this time, my husband and I launched #WhyWeCelebrate — an idea that evolved into a social-media driven movement that encouraged people to take a minute to honor the military in the midst of Independence Day fireworks and barbecues. Some of you have been asking what we’re planning to do this year. We’re […]
Carefully Crafted on June 22
14 "PR & SEO" Tweetable Tips
What’s the role of public relations when it comes to search engine optimization? When PR thinks SEO, we often talk about jamming keywords into press releases, headlines or blog posts. In reality, overstuffing keywords actually damages search rankings. But, there are a whole host of other ways PR — specifically social media — and SEO […]
Carefully Crafted on June 14
Will You Join Me in Supporting #TeamMeg?
Do you ever take a step back to think about the incredible relationships that began via social media? Sure, my business benefits because of social media. But, my personal life is also enriched by the relationships that began on networks like Twitter. Take my friendship with Valerie Simon. We initially connected on Twitter, then email, […]
Carefully Crafted on June 12
6 Ideas for PR to Leverage Google's "Author" Announcement
Last week, Google make a fairly techy-sounding announcement. If you’re like me, you saw it, but didn’t pay a lot of attention. As I re-read the announcement today and some corresponding blog posts, the light went on. I get it now. The new “authorship” authority impacts what we do every day as PR people. Let’s […]
Carefully Crafted on June 10
Social Media, Social Good: Tweetathon to Benefit Refugees
Did you know … At the end of 2009, there were 43.3 million forcibly displaced people worldwide – the highest number since the mid-1990s. When it comes to the composition of the world’s refugees and asylum seekers, 41% were children below 18 years of age at the end of 2009 and as many as 11% […]
Carefully Crafted on June 07
4 Ways Social Media Impacts Media Relations
Think about media relations a decade ago. We’d send press releases to news desks, schedule one-on-one briefings with journalists, hold well-attended press conferences. While some of those tactics still make sense today, technology has forced media relations to evolve. Journalists are crazy busy, newsrooms are shrinking, anyone with a camera has the ability to create […]
Carefully Crafted on June 06
Looking for tactical advice? This resource is for you.
There’s a lot of blog posts, newsletters and other content written about PR and social media, but, if you’re like me, sometimes you wish you could cut straight to the case studies, ideas and tactical info — the creative, innovative ideas that can shape our own work or spark new ideas. When I find blog […]
Carefully Crafted on June 01
An Example of Community and the Power of Honesty
Earlier this morning, I commented on a post on SpinSucks.com written by Gini Dietrich. Checking back, that post has generated 220+ comments. Umm, that’s A LOT of comments. Curious to know the topic that could spark so much dialogue? A brilliant new social media strategy? The secret sauce to generating the best media coverage ever? […]
Carefully Crafted on May 27
Recapping a Week of Social Media Discussions, Tips & Ideas
All week, I’ve been in New York for BlogWorldExpo. I’m an east-coast girl at heart, so I’ve thoroughly enjoyed the time spent in the city, walking everywhere and eating incredible food. Not only did I get to spend some quality face-to-face time with many of my “online friends,” but I also had the chance to […]