This is a guest post from Geben Communication account coordinator — and our resident ifttt expert — Marty Hess (@MartyHess.) The Geben office is no stranger to the occasional water-cooler chat, but the next two weeks worth of conversations are going to be dominated by one topic: the London 2012 Olympics. Watching the best athletes from […]
Author Archive | Heather Whaling
Carefully Crafted on August 02
Carefully Crafted on July 30
Case Study: Nonprofit Taps LaunchRock to Launch Whoopi Goldberg
One of my favorite local nonprofits is The Women’s Fund of Central Ohio. Throughout the year, we gladly offer our services pro bono to help them leverage digital PR to achieve their mission of investing in the potential of women and girls. Recently, we helped them execute a teaser campaign in support of their annual […]
Carefully Crafted on July 29
Start Your Week With These Can't-Miss Articles
Each week, Geben will compile and share some of our favorite PR and social media articles. As we get ready to start a new week, here’s what you may have missed last week: The Revolution Won’t Be Televised, It Will Be Instagrammed Can PR Save The Penn State Brand? How To Write For Your Readers […]
Carefully Crafted on July 26
Tuesday: Talk Pinterest with @ElizabethArden PR during #pr20chat
How are companies using Pinterest as a PR tool? And, how can social media amplify cause-marketing initiatives? You’ll find out this and more during Tuesday’s PR 2.0 Chat (#pr20chat on Twitter), featuring special guest Christina Bennett, public relations and social media manager for mega-beauty brand Elizabeth Arden. Elizabeth Arden recently launched Pinterest’s first “pin it to give […]
Carefully Crafted on July 25
Want to recruit top talent? Be smarter.
Not too long ago, a local agency tried to recruit someone who works with me at Geben. Now, I’m really proud of the work we do at Geben, and I know that the quality of work is a result of the quality of the people who make up the company. So, of course, I wasn’t […]
Carefully Crafted on July 20
Reading List: July 20 Edition [19 Can't-Miss Articles]
Each week, Geben will compile and share some of our favorite PR and social media articles. Here’s what we’d recommend reading from this past week: Women in Tech: Put Your Money Where Your Mouth Is In Age of Twitter, NBC Rewrites Olympic Playbook How To Build Positive Marketing Stories That Work 98% of Americans Distrust […]
Carefully Crafted on July 16
5 Tips for Raising Capital through Crowdfunding Websites
The JOBS Act, passed earlier this year, eases restrictions on raising small amounts of cash from investors — meaning aspiring entrepreneurs now have access to funding without having to go through a bank or a venture capitalist. There are still some SEC issues to be worked out regarding equity, but we’re ushering in a new […]
Carefully Crafted on July 13
What We're Reading: July 13 Edition
Part of any good PR person’s job is to stay ahead of the trends, monitor the news, and find opportunities to educate ourselves and our clients about best practices — AND opportunities to innovate best practices. As such, we read A LOT of interesting (and sometimes pretty random) articles. Here at Geben, we tend to […]
Carefully Crafted on July 11
Social Participation Leads to Media Coverage
More than half of journalists rely on social media as they’re researching stories — one of many reasons a company’s traditional and digital PR/social media should be integrated. But, there’s another growing trend in content publishing that further highlights how participation in social media can spark media coverage. The trend: Media outlets are crowdsourcing editorial […]
Carefully Crafted on July 09
My iPad Doesn't Matter
This morning, I had a post queued up how participating in social media can lead to earned media coverage. And then I discovered that someone broke into my home last night. Needless to say, nothing is going quite as planned today. But, I did recall a valuable lesson that I thought I’d share: The things […]