Carefully Crafted on June 28
Not long ago, Geben was just me and two other people working from my dining room. At that point, it was quite easy to be on the same page in terms of company identity. After all, we were literally sitting at the same table! But that sort of unity of vision became harder to hold onto […]
Carefully Crafted on June 24
Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. […]
Carefully Crafted on June 10
This was not the blog post that was supposed to go live today. I have another one written, that I’ll edit and post some other time. Yesterday, I attended the EY Entrepreneur of the Year Awards for the Ohio Valley (Ohio, Kentucky, Indiana). I was 100% sure I wasn’t going to win, so I had a blog post drafted about […]
Carefully Crafted on June 01
Entrepreneurs and small businesses are driving innovation on so many different levels. Shouldn’t we be at the forefront of paid leave, too? I think we should, which is why our “Geben Loves Families” policy includes up to 10 weeks paid leave for new moms and new dads alike. Think about it this way: The process of changing an HR policy at […]
Carefully Crafted on May 31
The media landscape is constantly evolving. Magazines used to be one of the most popular kinds of media around. There were tons of options, and people subscribed to and pored over multiple subscriptions each month. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or […]
Carefully Crafted on May 27
I’ve gotten really into mindfulness and meditation over the past few years, which has helped me learn to me more aware of how I’m spending my time and what I can do to extract the most value out of each day. Listening to podcasts has become part of my daily routine, as a way to […]
Carefully Crafted on May 25
Recently, a member of the Geben team had an interaction on behalf of a client—a Fortune 100 retail brand—that got me thinking about the art of conversation. Here’s the scenario: A customer was doing some casual shopping in the client’s store when the Gilmore Girls theme song came on. The customer tweeted at the brand […]
Carefully Crafted on May 04
Spend enough time with me and you’ll probably hear the phrase “peak-and-valley PR.” Finding creative ways to avoid those valleys, or the downtimes between major announcements, is at the heart of what we do. Instead of letting coverage trickle off, we create opportunities to keep momentum moving. But while we emphasize the importance of steady […]
Carefully Crafted on April 19
The “secret sauce” of social engagement is response time. For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. In the physical world, Person A talks, Person B listens and (basically) immediately responds. Imagine how forced, awkward and cringeworthy a conversation would be if hours […]
Carefully Crafted on April 12
If we believe in equal pay for men and women — which of course, I do! — then we should also believe in equal benefits for men and women. New dads deserve equal time to bond with the baby and adjust to the realities of parenthood. I believe that policies that offer more time for […]
